What financial crisis changes is economic order of the whole world not just, its live to people ideal influence, and lifestyle change, not be exert a subtle influence on, and will be complete, overturn revolutionarily. In fashionable bound of China, of a market about luxury brand and masses brand contend for, increasingly intense rise. As the average consumer of all living things, wander between luxury and low, who do you choose delighted ground?
Extravagant industry occurrence atrophy
Luxury industry is industry of a sudden huge profits almost, below the influence of crisis of banking of current whole world, be pounded inevitably, consumption of whole world luxury is showing quickness downtrend. Magendatong the analytic personage of the group thinks, sale of global luxury industry will decrease at least 2009 4% . International is famous Er of brand sweet Nai (Chanel) encountered more serious economy incident recently, the plan cuts down the member of persons employed 200 people, be equivalent to reducing the yield of 10% .
“ Vogue “ Japanese president Qi Teng and great point out, be in early actually 4, 5 years ago, global luxury market has appeared saturated condition, in Lei Man brother dies dish later, the sale of luxury gives the sign that shows to glide significantly. The predicament that Fan Saizhe cares about big profit more very at Japan, and luxury market of Japan lost the aureola former days already.
Although suffer the effect that Chinese economy grows continuously, numerous and extravagant brand avoids Japan and choice China, but its sale nots allow likewise hopeful. “BURBERRY” of British luxury brand promotes outstanding achievement unexpectedly with selling the form of the meeting especially, lowermost discount was hit 1.5 fold.
Civilian brand is rapid and popular
Economic crisis makes customer must change the price to more substantial commodity. Swiss credit group analyses an orgnaization to think, the luxury sale of the half an year before this year will be compared the corresponding period dropped last year 10 ％ . Right now, the fast and fashionable brand that par does not break vogue however is timely fill this one market is interstitial. Among them outstanding delegate included Spain ZARA of brand of the biggest dress and Swedish brand H&M, and shopkeeper of Japanese fast dress actors or actress garment library (Uniqlo) and taste without Yin Liang (Muji) etc.
Traceable of ” of brand of quick style of so called “ is Euramerican, shed a system to be in with low price, fashionable design, excellent management information system and content global market take cities and seize territory. These brands and luxury take brand image seriously like big shop sign, although the value is relative inferior, but take seriously very pack, general meeting chooses their flagship store to be encircled in the high-grade business with luxury bristly brand, with near neighbour of top class brand. “ times “ comment, strategy of this kind of sale makes fast and fashionable brand becomes economic crisis medium the biggest win the home.
And be in China, ” of quick style of this kind of “ is beginning to evolve with brand-new mode, duplicate quickly. The CROBI that is like Guangdong (Kalebi) , the 3 blessing of Fujian, the E library of Zhejiang, the Su Xi of Shanghai, their road, it is an as disparate as traditional business or design brand method, “ is short, smooth, fast of ” run, satisfy low end of 23 lines market fashionable demand, this is the core dominant position that they exist and expands.
Low vogue is become bestow favor on newly
Consumer of current our country consumes a respect in dress more tend reason is changed, resemble no longer before in that way implicit and chase after hold in both hands, be compared and character, presenting a personalized demand, more person begins to pay attention to the dress that can reflect ego glamour and style. It is especially in young the Cenozoic Era, they more be good at accepting new thing, make public of their individual character, also be happy bold attempt. Investigate statistic, only the consumer of 3%-8% expresses to be able to consume the dress with higher price, and great majority consumer the medium, cheap dress with apt cheap and fine choice. Be based on this, what low and vogue become dress to develop already is new go situation.
It is with CROBI exemple, we can see the extensity of its market space from the fixed position of the brand only. CROBI brand comes from France, by Guangzhou representative of limited company of dress of world an administrative unit in Xizang has Chinese market run. On brand construction, this company holds to Gao Kaigao to take a course, namely French brand, hong Kong layout, japanese design, pursuit internationalization runs mode; And go up in market fixed position, keep away from however the market of line of just a little with intense competition, cut the 3 lines market that lengths and breadth of land into China directly. After passing such careful program, the brand had new note, retain the fashionable feeling of big shop sign already, have the low price of civilian brand again. Compare in sexual price on, CROBI compares general vogue female outfit more low, more female than general low outfit is more fashionable, have vogue and low organic couple truly thereby, become the forerunner of brand of low vogue female outfit. Although CROBI enters the time of home market not to grow, but had won in partial section join in the favour of business and consumer and recognition.
Although luxury brand already swarmed into China in great quantities, but a few when the core market that its compete is confined to minority of a gleam of only metropolitan. And in broad 23 lines market, what low vogue is becoming dress to consume is new bestow favor on.