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What financial crisis changes is economic order of the whole world not just, its live to people ideal influence, and lifestyle change, not be exert a subtle influence on, and will be complete, overturn revolutionarily. In fashionable bound of China, of a market about luxury brand and masses brand contend for, increasingly intense rise. As the average consumer of all living things, wander between luxury and low, who do you choose delighted ground?

Extravagant industry occurrence atrophy

Luxury industry is industry of a sudden huge profits almost, below the influence of crisis of banking of current whole world, be pounded inevitably, consumption of whole world luxury is showing quickness downtrend. Magendatong the analytic personage of the group thinks, sale of global luxury industry will decrease at least 2009 4% . International is famous Er of brand sweet Nai (Chanel) encountered more serious economy incident recently, the plan cuts down the member of persons employed 200 people, be equivalent to reducing the yield of 10% .

“ Vogue “ Japanese president Qi Teng and great point out, be in early actually 4, 5 years ago, global luxury market has appeared saturated condition, in Lei Man brother dies dish later, the sale of luxury gives the sign that shows to glide significantly. The predicament that Fan Saizhe cares about big profit more very at Japan, and luxury market of Japan lost the aureola former days already.

Although suffer the effect that Chinese economy grows continuously, numerous and extravagant brand avoids Japan and choice China, but its sale nots allow likewise hopeful. “BURBERRY” of British luxury brand promotes outstanding achievement unexpectedly with selling the form of the meeting especially, lowermost discount was hit 1.5 fold.

Civilian brand is rapid and popular

Economic crisis makes customer must change the price to more substantial commodity. Swiss credit group analyses an orgnaization to think, the luxury sale of the half an year before this year will be compared the corresponding period dropped last year 10 ％ . Right now, the fast and fashionable brand that par does not break vogue however is timely fill this one market is interstitial. Among them outstanding delegate included Spain ZARA of brand of the biggest dress and Swedish brand H&M, and shopkeeper of Japanese fast dress actors or actress garment library (Uniqlo) and taste without Yin Liang (Muji) etc.

Traceable of ” of brand of quick style of so called “ is Euramerican, shed a system to be in with low price, fashionable design, excellent management information system and content global market take cities and seize territory. These brands and luxury take brand image seriously like big shop sign, although the value is relative inferior, but take seriously very pack, general meeting chooses their flagship store to be encircled in the high-grade business with luxury bristly brand, with near neighbour of top class brand. “ times “ comment, strategy of this kind of sale makes fast and fashionable brand becomes economic crisis medium the biggest win the home.

And be in China, ” of quick style of this kind of “ is beginning to evolve with brand-new mode, duplicate quickly. The CROBI that is like Guangdong (Kalebi) , the 3 blessing of Fujian, the E library of Zhejiang, the Su Xi of Shanghai, their road, it is an as disparate as traditional business or design brand method, “ is short, smooth, fast of ” run, satisfy low end of 23 lines market fashionable demand, this is the core dominant position that they exist and expands.

Low vogue is become bestow favor on newly

Consumer of current our country consumes a respect in dress more tend reason is changed, resemble no longer before in that way implicit and chase after hold in both hands, be compared and character, presenting a personalized demand, more person begins to pay attention to the dress that can reflect ego glamour and style. It is especially in young the Cenozoic Era, they more be good at accepting new thing, make public of their individual character, also be happy bold attempt. Investigate statistic, only the consumer of 3%-8% expresses to be able to consume the dress with higher price, and great majority consumer the medium, cheap dress with apt cheap and fine choice. Be based on this, what low and vogue become dress to develop already is new go situation.

It is with CROBI exemple, we can see the extensity of its market space from the fixed position of the brand only. CROBI brand comes from France, by Guangzhou representative of limited company of dress of world an administrative unit in Xizang has Chinese market run. On brand construction, this company holds to Gao Kaigao to take a course, namely French brand, hong Kong layout, japanese design, pursuit internationalization runs mode; And go up in market fixed position, keep away from however the market of line of just a little with intense competition, cut the 3 lines market that lengths and breadth of land into China directly. After passing such careful program, the brand had new note, retain the fashionable feeling of big shop sign already, have the low price of civilian brand again. Compare in sexual price on, CROBI compares general vogue female outfit more low, more female than general low outfit is more fashionable, have vogue and low organic couple truly thereby, become the forerunner of brand of low vogue female outfit. Although CROBI enters the time of home market not to grow, but had won in partial section join in the favour of business and consumer and recognition.

Although luxury brand already swarmed into China in great quantities, but a few when the core market that its compete is confined to minority of a gleam of only metropolitan. And in broad 23 lines market, what low vogue is becoming dress to consume is new bestow favor on.

Tags: brand, dress, low, luxury, market

Eider down of silvery white of Christmas special funds is taken female taste newly

Eider down of red of Christmas special funds is taken male taste newly

The Hummel of brand of maker —— Denmark of shoes of the first pair of the football that take a tack, today Xia Dengliu China

In September 2009, summer beyond heat was not retreated, hummel of Danish motion brand is taking the ICON of acme popularity to land China, instantaneous ignited athletic passion quickly. This comes from the classical motion fashion 1923, will be deduced likewise in China the most contemporary individual character.

Hummel behaved culture of multivariate boreal Europe street, individual character make public. The sun that is born from its rises, hummel shows individual character with emphasizing celebrated.

No matter be the tide pioneer with extremely strong creativity, still be the metropolis youth of elegant maturity, find in the design that can be full of expressional strength from Hummel and fashionable tide element most the ego of forthright and sincere. Star people be fond of dress Hummel to go more the park canters or force walks, the vogue of peculiar design style tastes these Hummel newly out the fashionable group famous person at world each district, zhennifu – Luopeici, Paris – Hilton, collect than – Williams Mu this, li Sa – Ma Li – Pulaisili, Jon – state.

The first pair of belts urge the maker of football shoe

In German, the ” of means “ bumblebee of Hummel, this kit that names with this acts the role of a brand, found 1923, that is a next moves of rain afternoon, in environs of hamburger of German Ai Bende, be called Aierbo – German shoemaker station of Mei Simo watchs a football match in rain. On muddy field, player people discovery is in suffocate suffocate in abominable weather condition temporary lodging during a trip, the ball game that has a grace is far from likely. is in those day, meisimodi went out to add the revolutionary idea that sole a shoe nails in football boots bottom. This Germany shoemaker is “ bumblebee from “Hummel”— German meaning inspiration is gotten in ” , realized this think of a way.

When the ball boots that puts on Mei Simo to design, football and handball athletes are abrupt a motion that also can make instinct of a few challenges. Accordingly, the Er of elder brother Michael that becomes Mei Simo and him established Hummel company 1923 when, the name of “Hummel” appears very appropriate.

Since bottom of football gym shoes begin to take a tack, the football also becomes more cool. And the leader brand that Hummel regards motion as tide, hundred years will go after innovation ceaselessly.

Hummel brand was introduced 1974 Denmark; Hummel made the Danish brand of 100% 1980; Hummel is to make exalted Danish royalty brand more nowadays. Go to Denmark from Germany, hummel angle is worn the pace that individual character liberates, blend in character trait the design of each product to produce. Regard Danish royalty as the brand, hummel is bearing the weight of culture concept of Denmark, will outstanding character and humanitarian pursuit diffuse reach the world each corner.

Team of football of nation of Ceng Shidan wheat and royal Madrid, Tuotenamu heats up the dress sponsor of the famous football club such as thorn, Asiduweila. Design for team of Danish nation football especially the world cup was mixed 1986 the team of European cup was taken 1992, the style of its avant-courier vogue left deep impression to sports confusing. The team of hand of Danish country woman that sponsors additionally ever carried off Atlanta and champion of handball of woman of Athenian Olympic Games.

Compare the Adidas that held water 1948, Nike that held water 1971, result from the Hummel 1923 brings us more long and old history inheritance. In time of 85 years, hummel created countless honor. Shoes of the first pair of the football that take a tack by Hummel invention, promotion, affected whole football group. Ou Jin was surpassed 1992, the ” of “ Denmark fairy tale that created Jing colourful world by the Danish group that Hummel supports. Hummel is arisen 1999 agitation restoring ancient ways, lead fashionable course of study to enter new chiliad. After entering 21 centuries, hummel wins more and more international to approbate, obtain ” of award of style of campaign of “ whole world for many times.

The birthplace of Andersen gifts its more fancy

In Andersen fairy tale, denmark is the country of a rich and beautiful and comfortable, rural breath, and as today 100 percent the Danish brand of blood relationship, hummel also blended in this kind of style the design of dress.

Of a lot of old fan still remember, hummel ever had sponsorred royal Madrid team, Tuotenamu heats up splinter group to wait, on competition ground, leave deep impressional to the person, it is symbol of the V of extremely rich individual character arrow: Make public, was full of forward momentum, its are classical, luxuriant the 3 bar photograph of index and A Di is compared none inferior. This style is taken in the Danish ball later on of expression is incisively and vividly more.

Current, as royal brand of Denmark, the design inspiration with Hummel major dress comes from Yu Dan wheat this country itself, for example Hummel is special the brand graph that invitation stylist place designs, build artistic trait with respect to what blended in Copenhagen ably, whole design has intense and bright qualitative feeling. Of man series advocate stylist is the Henrik Horak that comes from new York, he is having high-end brand of 9 years to design experience, of lady series advocate stylist is to come from Denmark this Anne Arve. According to the introduction of two main stylist, the design inspiration that tastes newly this basically comes from city of Danish capital Copenhagen, shirt-sleeve natural, comfortable, harmonious characteristic, vogue was revealed while regression is natural. People can wear Hummel to go to work by bicycle, go taking a walk, in lying fallow, sending out grade of fashionable individual character, this also is Hummel practical characteristic reflect. Whole set all uses the cotton qualitative fabrics with better flexibility, lady series emphasizes the metal that reflected popularity to feel character, man series more reflects wind restoring ancient ways, have amorous feelings of classical boreal Europe campus and street color.

Tags: brand, character, Danish, football, Hummel

Was about to go 2009, every arrive this moment, total meeting reviews the matter that will one year produce. In fashionable dress bound, tide is the game of a metempsychosis, break through the bounds of time, we from “ another ” angle saw “ another ” reality, each angle makes we are able to know …… afresh to “ tide ”

Year keyword: Collective regression 1980

We often hear of stylist from 1920, 1940, inspiration is gotten in 1960, very few however somebody dare boast his design has the color 1980. After all, arrive from wide shoulder suit big wave, everything of those 10 years of popularity as 1990 extremely brief creed is arisen and what be reduced to poverty is “ outdated ” is pronominal.

Now, people is yearned for again it seems that removed that to be richly bejewelled, the time that wear heavy make-up. Stylist nose the disturbed cent in air, as far as possible emersion and development those are theatricalized for years by lay aside and neglect outline, the bounds of good with faintness of exaggerated whole modelling grade and bad grade. 2009, no matter be hand-me-down, deserve to act the role of or hairstyle is diffusing to go up 80 time friend overcomes the century, rock and roll, hale feeling. Below such setting, the “ tacit ” of stylist, it is one kind follows suit actually, everybody was experienced diffused of a few season on century 80 time breath. To general stylist, if did not follow suit, he is about to face the risk that is isolated, unless be Miao Xiya · Pulada (Miuccia Prada) He Chuanjiu protects Ling such design leader. No matter your happy event does not like, the design wet disgorge 2009 is to belong to surely 1980.

Year keyword: Chinese element internationalization

A few years ago, china still is acting the part of luxury generator, consume a new force suddenly rises on the market in luxury however now, course of study of your luxury moral saw final ark. 2009, no matter be Chinese a gleam of or second line city, luxury brand everywhere set up shop, gu Chi (Gucci) , fragrance enlighten (Fendi) , sweet Nai (Chanel) , Louie · power ascend (Louis Vuitton)…… China‘s driving luxury consumption ability is attracting global luxury big range garrisons the strategy that big shop sign adopts dilate in succession, delegate of China of world luxury association is in CEO Ou Yangkun to think, in global luxury market tired out big setting falls, the enthusiasm that Chinese consumer consumes to luxury is not decreased, and luxury consumption presents a trend that changes ceaselessly in China. Predict to did not come 5 years, chinese luxury market will reach 14.6 billion dollar, occupy the first place of global luxury expenditure. And corresponding ground, ” of bomb of “ of take turns of spokesman of record of edition of set limit to of churchyard of Chinese element, China, China, use “ passion only 2 words of ” are already ineffable, more returning have discretion and cater to.

Be located in Shanghai peninsula hotel, be known as “ sweet Nai the practice of ” of high-quality goods inn with the most refined whole world does not spend day of very few number, around move of the design style inside inn and housetop suspension that giant if vitreous necklace spreads out, the problem returns Yu Wenshang to put, brand originality chief inspector blocks Er · pulls Gefeierde (the giant group that Karl Lagerfeld) is heading a nearly 100 people again comes to Jiang Bian of Shanghai yellow Bu, for sweet Nai lane of annual advanced handiwork of grand opera —— (news briefing of Metiers D’Art) series pulls open heavy curtain.

Sweet Nai come to Shanghai before this old show changes two times the ego of one-sided is revealed, in the design that adds Chinese element this second series as creation inspiration, the China that from mass-tone tone uses is red, to the improved edition Chinese tunic suit on male model body, nowhere is not in Chinese shadow.

· blocking Er pulls Gefeierde to be full of to Shanghai all the time yearning, when accepting media to interview he expresses, shanghai was full of secret touch to him, and ” of ” of “ Shanghai woman, dress of “ Chinese style and ” of “ ebony screen wait a symbol a moment is him the keyword in Shanghai of the draw the outline of in the heart, block Er this·Lagefeierde is inn of Shanghai peninsula high-quality goods the whole world of special design is exclusive collect carefully series, rolled out the snow that contains printing design to spin breastpin of camellia of shirt, hill and snow to spin amice, the screen of face of Chinese ebony lacquer that the design inspiration that these 3 sheet taste comes from Ms. Coco Chanel to dote on.

Year keyword: Market of childen‘s garments of race to control

2009, childen‘s garments market was greeted erupt greatly. From Ma of top class brand 100 Li (Mulberry) arrives mark · Yakebu (Marc Jacobs) , stylist people narrow fashionable dress dimension in succession. Banisi inn of new York high-quality goods (the vice-president Tracy Edwards of Barneys New York) says: The sales volume of childen‘s garments brand in “ our inn grows continuously, sell on the net especially hot. ” occupies statistic, market prise has exceeded trade of advanced children the latest fashion nowadays 6.6 billion dollar, childen‘s garments is experiencing powerful year to grow continuously.

The fashionable dress week that has weight with the any on the world is same, week of childen‘s garments of Qiudong of Sa of 2009 Buddha Luo Lun attracted brands of a large number of top fashionable dress, fashionable media to reach buy the home. Here, you discover surprisingly, what you are familiar with any or somewhat the brand of hear of has childen‘s garments line, those completely new size brands that remain produce childen‘s garments technically. Look according to this, the fashionable dress week that is in adult world in succession under the flat current situation of shrink, childen‘s garments bound still is a flourishing however.

Much rice of artistic chief inspector of Bonpoin of brand of top class and extravagant childen‘s garments carries France pull grand of · green jade (Domitille Brion) says: “ children brand is gotten lesser than adult brand much, still have fill space so, the child is him confuse your edition, the female wants to see she is outspread on child body. ” analyst of market of another children the latest fashion thinks, be born a reason that the height also is childen‘s garments be current, and more and more profession females have can control income.

Natural, brand of a lot of stylist begins series of patulous childen‘s garments. At the beginning of 2009, small mark · Yakebu (Little Marc Jacobs) was rolled out Chun Xiatong held series 2009. Besides, small Ailamosi (Lin Baobao of Ittle Ella Moss) , phenanthrene benefit (Phillip Lim Kids) , · agreement writing adds Li Yanuo childen‘s garments (the brand such as John Galliano Kid’s) is made to advanced children the latest fashion, let · protect Er · Gu Di dust (Jean PaulGaultier) and crocodile (Lacoste) also rolled out respective childen‘s garments series in succession.

These are taking the children clothing of stylist label, the type of traditional cartoon design such as the elephant penguin that with the past childhood memory middling sees authority has nothing to do, those who replace is the tide element of all sorts of adult fashionable dress, overcome the cold unlined upper garment of lozenge case grain that you can see · fold in Yakebu, jack-tar to get jacket, slide fastener to connect cap unlined upper garment and close-fitting trousers in Xiaoma for example, use the classy cashmere quality of a material with expensive pity completely, try hard to draw close to ” of “ young adult to quality of a material from style.

Tags: brand, childen, garments, luxury, middot