make gold,best wow gold

Recently, limited company of Shanghai Ba Budou juvenile products obtained high-tech of rich Xin international, Jiangsu to invest the 8 million dollar such as the group a few days ago first-run investment. Wang Dapeng of manager of Luo Huo of copartner Qiu of rich Xin international, investment enters this company board of directors.

Wang Dapeng discloses, this investment negotiates at beginning 1 year ago, at present investment fund has reached the designated position, this capital will be used at supporting Ba Budou to wait in Shijiazhuang, Nantong one, 2 class city opens straight battalion store.

Wang Dapeng expresses, this investment is the growing sex that values market of Chinese childen\’s garments on one hand, it is to value Ba Budou on one hand from 1994 only then the brand force that to China long-term and cultivated place makes the market. Chinese childen\’s garments sells 60% concentration at terminal market, the product majority that sells among them is those who do not have a brand is medium cheap product. Rich Xin international invests this to establish help Ba Budou channel of straight sale carry out, promote the its brand osmosis in target market.

Hope of of one mind surmounts old rival to be able to bear or endure by right of Olympic Games impetus the Adidasi of the gram, the eager for quick success and instant benefit that is oneself pays price.

Be apart from short-lived victory not to pass one year, adidasi resembles however is drop into hell from heaven. The newest money newspaper of this company shows, in the half an year in the past, its net profit dropped compared to the same period 95% . And with suffer financial crisis to affect downhill Euramerican market is different, its issue in Chinese market is more thorny.

At the beginning of August, the website waits in 51job and hot line of Chinese invite applications for a job, appeared in succession first Adidasi the help wanted of the company, position sells commissioner) for goods in stock of Inventory Sales Specialist(, workplace is Shanghai, headquarters of division of A Di Da Sizhong state. The chief condition that this position describes is: Can according to different channel, basis real stock circumstance, make inventory of a year cut a plan.

Information of such invite applications for a job pays close attention to in what can not arouse a person at ordinary times, and in numerous channel business in succession large area low clears at hand goods in stock, somebody is exited, somebody closes down, have agency even flat do not go below the case that Adidasi handles pick up the goods, its meaning appears very not common.

More and more facts make clear, problem of goods in stock has let Adidasi enter a crisis in, degree lets his be controlled hard even, will be opposite its the two season after this year even the development of next year causes an effect.

Adidasiben should enable similar professional inventory earlier to manage a talent to come accurate anticipate produce can change. The autumn last year September orders goods on the meeting, the channel business that anticipates with Adidasi the market rises hopefully together people discovery, its current painful index and the amount of the agreement that take money that sign at the outset become direct ratio, from last year the fourth quarter begins, because the market was not achieved,anticipate, the money that agency takes more turned him body into the package that go up.

By force of management pressure, even a few agency disobey consultative refus because of lacking cash to aux would rather not pick up the goods. What adopt as a result of Adidasi and agency is half an year is booked, the means of COD, these did not carry according to the agreement, the total money of kinds or types of goods in Adidasi‘s storehouse is as high as keep long in stock even on 100 million RMBs.

“An agency stops in storehouse the kinds or types of goods of a quarter can have on 100 million payment for goods, if it insists to go pick up the goods, can have it is dangerous to close down. “ an agency that does not wish to disclose a full name tells “ weekly of the first finance and economics “ . Clear-cut even decision exits a few small agency this market.

“(Adidasi) market growth anticipated the brand last year more than 30% , agency is done not have so hopeful, both finally compromise comes 20% to 25% , according to this growth takes money. “ a vise general manager checks area of Sheng Daohe north “ weekly of the first finance and economics “ say. Get the better of path and 100 beautiful it is two A Di‘s biggest inside Da Siguo agency.

Much goods in stock already flowed to dealer cash reserve in a bank caused menace. 100 beautiful international (8.01, 0.13, 1.65%)(01880.HK)2008 money annual report is accused show, its 2008 money year goods in stock relatively 2007 money year increased nearly 100% , goods in stock occupies liquid assets by about 25% increase to nearly 44% , cash decreases by 5.21 billion yuan however reach 2.33 billion yuan. The business that is in this company is formed in, the income of 45.9% comes from the representative of pair of sports brands, among them 80% come from be able to bear or endure gram and Adidasi.

On July 30, 100 beautiful started in Shanghai large-scale check inventory activity, before this, to alleviate operation pressure, this group has been in closed store of 176 motion door first quarter.

Another big agency is gotten the better of think 100 beautiful exit this one domain completely unlikely, 100 beautiful groups have more than 1000 Adidasi inside brand shop, exit cost too big.

Of Adidasi medium or small agency Da Funi (the case of 00210.HK) is as similar as 100 beautiful groups, while it is owning its female shoe brand, also act as agent the business of athletic brand, will complement profit.

Of group of the Ni that amount to Fu advocate business Wu is Da Funi and shoe ark two masses brand, face 200 yuan of female shoes and market of 100 yuan of shoes respectively. Meanwhile, da Funi has 138 Adidasi in China shop, 28 are able to bear or endure gram shop.

Da Funi is in second half of the year began 2008 at hand a few be able to bear or endure inn makes over Keadidasimen other. This group tells “ weekly of the first finance and economics “ , have a brand oneself at its relatively, the business profit that cent of brand of this kind of sports sells is not high, former contributed a group about the sale of 81% , but profit contribution achieved 97%; motion brand to contribute very small gain only however, management profit margin has a brand less oneself at its.

He discloses, management profit margin of Didasi can maintain acting A normally in 8% to 11% , however 2008 second half of the year, management profit margin however already under 5% .

Accordingly, da Funi must consider such a series of strategy questions: Whether does athletic market return growth of meeting high speed? If meet, how long can you be hind resume high speed growth? Whether can be Da Funi propped up at that time? Act as agent otherwise be able to bear or endure gram and Adidasi‘s profit exceed very hard inside very long period have a brand oneself. Finally, da Funi decides to exit this market.

To Da Funi itself, this perhaps is a right decision. Because athletic brand market entered high speed dilate, it is excessive dilate even period, and small agency however not quite have an advantage.

Big agency and Adidasi‘s profit are consistent on general orientation. Although once sign,be made an appointment with hind, the management outstanding achievement of agency did not concern with Adidasi actually, but agency appears issue of overall goods in stock, this is of great importance also to Chinese market outstanding achievement of Adidasi.

After be being communicated through talking things over ceaselessly, adidasi decides and agency together, overshoot this crisis. Adidasi allows agency to open discount store, leave even in of valence inn all round. Get the better of added 78 discounts store in nearly a few months.

Meanwhile, when agency processing goods in stock arrives certain amount, adidasihui offers certain amount compensation. Because of processing goods in stock can call in only cash, when low to certain discount, often be unprofitable, this means Adidasi and agency to want to bear a loss jointly.

Consider the agency that exit to those, adidasi also is mixed in modificatory agreement exchange views exit mechanism respect to give support, although this means trival formalities.

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Be being bought this also is how to step one of positive move, magnate of shoe line of business is now when contention China market more the strategy that the tendency adopts much brand to run, how to step added international brand, much brand runs advantageous farther promotion how to step the market to have rate

“We hope to be in main force focusing retail on, and run a campaign brand and manage retail channel to have very big different. “ Cheng Baijiao of CEO of 100 beautiful international is right “ Chinese entrepreneur “ express, centering advantage resource to develop retail trade Wu is this company abandoned the high end below the banner a few days ago athletic movement brand “ FILA “ main reason.

“FILA “ how did Cong Baili easy hand stamp the brand a few days ago sports, the Hong Kong that showed these two have power of channel of powerful movement brand appears on the market the different train of thought that the enterprise manages to sporting goods business. 100 beautiful will abandon managing athletic brand, the flood rich sports that more than 4000 retail storefront have below the banner will be dedicated at be opposite Adidasi, be able to bear or endure the channel representative business of the brand of motion of line of international just a little such as the gram, still maintain its to be in at the same time female shoe retail trade the advantage position on Wu. Have media coverage, how to step to because gain state is paid no attention to,already wanted to sell Kappa3 of pace of Adidasi, acute, 　 2008 the acting retail trade of international brand Wu, buy this will make it more dedicated run have athletic brand oneself.

12 days of evening, how to step release announcement to say, how to step already with 100 beautiful sign buy an agreement, the banner leaves motive power of wholy-owned and affiliated company, the FullProspect85% equity that buys hold of place of 100 beautiful international, return at the same time Cong Baili the total equity that international buys FILAMarketing in hand of LeadChance of wholy-owned and affiliated company. According to the agreement, full Prospect owns FILA China brand, land of the home in still be in charge of be in, Hong Kong and Macao promotion and cent sell the product of FILA China brand. FILAMarketing runs 10 retailing shops in Hong Kong and Macao, the sprotswear that sells FILA China brand, shoe kind product and fittings, cost is 1 HK dollar, but how to step the loan that will provide total amount not to exceed 50 million HK dollar to the other side. Should trade cost is 332 million yuan, added clinch a deal the contract of the share price of day.

Apparent, to 100 beautiful, this action optimized capital structure not only, still desertioned “ package “ : The data shows, fullProspect is in net 2007 loss 5.53 million yuan, expanded to 2008 thirty-two million one hundred and eighty-two thousand yuan; FILAMarketing is in 2007 deficit 5.43 million HK dollar, 2008 deficit 6.996 million HK dollar.

In the meantime, this action earning also alleviated into Zhang 100 beautiful capital pressure. 2008 money annual report accuses 100 beautiful international show, its 2008 money year goods in stock relatively 2007 money year increased nearly 100% . Cash decreases by 5.21 billion yuan however reach 2.33 billion yuan. The account that this one circumstance produces depends on, gram and Adidasi are able to bear or endure after the Olympic Games inventory is increased, 100 beautiful the representative that the income of 45.9% comes from pair of sports brands, among them 80% come from be able to bear or endure gram and Adidasi.

Receive dish person how to step president Ding Zhizhong to have not express a view with respect to this matter at present. Analytic personage thinks, buy this result from how to step urgent to managing high-end brand desire and confidence. Before this, market prise all is in of above of 20 billion Hongkong dollar appear on the market in Hong Kong tendercy of Li Ning of company of 3 sporting goodses, China, in how stepping, li Ning company had bought the concessionary right of administration that red double happiness and Lotto are in China, kappa2008 year bought have Kappa brand to be in the Phenix company of Japanese droit and right of administration. How to step the photograph is slower than buying pace. However, enter 2009, how to step show a series of positive market actions, in June, how to step to reach strategic cooperation agreement with Chinese Olympic committee, become 2009-2012 year partner of clothing of sports of Chinese Olympic committee and 2009-2012 partner of delegacy of Yo of the polity in year. Of the range that this collaboration involves big, be called by Ma Jilong of chairman of committee of development of market of Chinese Olympic committee “ Chinese Olympic Games history on collaboration with commitment amount odd the biggest pen “ . Before, how to step to be signed early or late make an appointment with tennis athlete Zheng Jie and Yangkeweiji.

Be being bought this also is how to step one of positive move, magnate of shoe line of business is now when contention China market more the strategy that the tendency adopts much brand to run, how to step added international brand, much brand runs advantageous farther promotion how to step the market to have rate. Cheng Baijiao expresses, FILA includes in how stepping to be bought this “ more than 100 storefront “ . The analyst thinks, at present fight installs those who step need to face high-spiritedly is, FILA is one therein brand of international of high-end vogue sportswear, in the market fixed position and cent sell channel field, with advocate hit low end of function sportswear how to step existing product to have very big difference. And in respect of international brand channel, how to step to be inferior to even 100 beautiful, after 100 beautiful failure, how to step support what scores a success?

How to step sporting goods limited company (how to step sports, 02020-HK) announce 2009 metaphase finance affairs reports first half of the year, announce up to inside June 30, 2009 first half of the year, turnover came true compared to the same period the growth of 27.7 ％ , achieve a RMB to make an appointment with 2.82 billion yuan, wool interest rate grows 2.6 percent to achieve 41.5 ％ . How to step a board of directors to suggest every distribute metaphase dividend Hongkong dollar 12 minutes, increase 20 ％ 10 minutes of the corresponding period than 2008.  

Can achieve rapid growth to how stepping, how to step think the promotion of brand image, and divide those who sell a network to extend strong great merit cannot be done not have. How to step chairman of sports board of directors to hold presiding apparitor Mr Ding Shizhong concurrently to express: Face the management environment of sex of unusual first half of the year challenge, how to step to still can obtain good performance and satisfactory growth. To June 30, 2009, step to already had 6129 to step inn to reach 10 how to step flagship store in China, increase 462 how to step inn completely. In the meantime, how to step special honor to become the strategic partner of Chinese Olympic committee, this honor will consolidate further how to step the lead position in industry of Chinese sporting goods.  

As we have learned, mix in promotion optimize the professional figure respect that how stamps a brand, how to step to sponsor remarkable athlete, welcome sports league matches through having politic land, and cooperate with the sports society that has force, realized aggrandizement successfully how to step sports to be in functional sex the professional figure of sporting goods market, highlighted the poor dissimilation of brand and product. For example, to quicken the development pace in tennis things market, how to step 2009 player of net of as top as the world first half of the year woman — Yi Lianna. Yangkeweiji and Zheng clean sign spokesman agreement respectively; How to step more the strategic cooperation agreement that will reach unprecedented with Chinese Olympic committee on June 23, future inside 4 years, delegacy of Yo of the polity in how stepping sports to will be attends include Olympic Games of Olympic Winter Gameses of 2010 Wen Ge China, 2012 London inside match of 11 great international, supply the equipment that receive award, the brand dominant position that this will make how step and tension more highlight.

Network field is sold in cent, how to step to enlarge channel dimensions further, continue to maintain in China 2, the leadership position of 3 lines market. Be in 2009 first half of the year, the strategy that how steps increases latent capacity for brunt development bigger, and the area with market inferior permeability. How to step to already owned 6129 accredit retailing shop to the end of June, than 2008 the base grew 8.2 ％ , total sale area rises 12.3 ％ come 641, 484 square metre, average shop sells an area to increase 3.9 ％ to 104.7 square metre.  

How to step to express at the same time, improve quality control through throwing resource to be mixed in domain of product research and development continuously, realized the promotion of product quality and the difference with adversary to change. How to step integrated domestic and international professional stylist for example, design orgnaization collaboration with international, the concept marrow that will differ successfully and characteristic be in harmony are collected at the product, have the honor to win “ shoe of China of cup of dermal 2009 mark kind motion of group of design contest major is recreational kind “ gold prize, showed powerful product is professional with innovation sex. Additional, raise quality to control ceaselessly in producing a course, promote a product quality jointly hand in hand with the supplier.  

Face future, how to step predict to expanding inside need to reach what high speed of field of sporting goods 巿 grows to be driven, the market still has tremendous development latent capacity. How to step will mix in assistance Dai Yan, market and product diversity, outspread cent sells the respect such as capability of research and development of network, promotion and quality monitoring to be thrown continuously, expect the result with more and positive implementation.  

Mr Ding Shizhong points out: “After exciting economic policy is fulfilled, chinese economy and inside need to anabiosising stage by stage, we are accordingly optimistic to economic foreground. However, when how stepping the intense competition in market of sporting goods of period of the Olympic Games after facing and not obvious factor, calm feel one‘s way. Look into future, we will make full use of of the brand famous degree, ability of powerful product research and development, giant cent sells a network, and aggrandizement our competitive advantage, the partner that is us creates greater value and redound. The partner that is us creates greater value and redound..

Specially invite honored guest  

Zhang Xiaoyan of spokesman of news of Li Ning company

Hillock of horse of the expert inside course of study

Liu Fang of the expert inside course of study

Shanghai earths up Jin Jianhua of general manager of company of Luo Meng suit

Zheng Yonggang of president of limited company of fir fir group

Compere five year

Li Ning whether surmount Adidasi, have very big be concerned about

It is this true probably, concerned country brand overtakes “ international “ “ ideal “ , be in second “ exaggerative “ with blundering at issue, at the at present that global economy ebbs continuously, be close to bona fide to show more before compatriots.

Latter heat, li Ning company will finish pair of Adidasi this year probably of home market portion surmount those who make industry to talk endowment, it makes clear, a pessimism anticipates in, domestic company is put in the opportunity really. In the meantime, this also is meant, the thinks on that tradition huge gap between domestic brand and international tycoon does not imagine like us in so big. At least, a very main in global market component — Chinese market, look from financial data, the Li Ning that home sold 6 billion yuan 2008 is opposite hopeful implementation home sold 8 billion yuan international tycoon 2008 of Adidasi surmount, sit home market the 2nd an ancient folding chair.

Fair land says, 2008 of Beijing Olympic Games win the home — of Li Ning company this “ rise abruptly “ can‘t show operation of Li Ning market “ upgrade “ , we talk about Li Ning to be able to be stepped into so now “ the first column “ very main reason is more international Adidasi got of financial crisis “ forefront “ concussion. Adidasi, and even be able to bear or endure the shrink that captures the sale below the crisis, profit highlighted Li Ning to still not be worth beyond the mark and pretentious management data directly, let its thereby more bona fide is paratactic between the tycoon.

It is reported, in the half an year in the past, adidasi is immersed in lair almost in each region markets of the whole world. Deduct exchange rate element, european market sale reduces Adidasi compared to the same period 8 ％ , sale of North America market reduces 10 ％ compared to the same period, the Asian market sale that gives priority to with China and Japan reduces 9 ％ compared to the same period.

And subjective rise abruptly the reason that go up is line of business of dress of our country sports further, include how to step wait for an enterprise inside, of actual strength accumulate let them have cry board “ international “ likelihood.

Then, we also should ponder over Chinese garment industry to stand side by side afresh “ international “ likelihood, already appeared in sports dress domain below the circumstance of this kind of symptom, does whole garment industry leave “ international “ still have many after all far? Of home market be about to surmount whether can you anticipate again?

Compere: From the point of market of dress of our country sports, of the international tycoon such as Adidasi “ declining tendency “ let the domestic company such as Li Ning see surmounted opportunity, do this come true likely this year?

Liu Fang: Look from financial data, according to Adidasi newest and financial report shows, adidasi the net benefit of partner of 2 quarters vest in is only this year 9 million euro, compared to the same period cruel fall 93 ％ . Add, money signed up for Li Ning company to show the growth of two digit recently. Accordingly, last as what Adidasi sells in home market fatigued and weak, the domestic sale of Li Ning of native land brand exceeds Adidasi this year likely.

Zhang Xiaoyan: The Li Ning company that discusses about industry place now sold outstanding achievement hopeful to exceed Adidasi 2009, just the personage inside course of study is forecasted, to this, we do not make any comments at present. In the meantime, li Ning company is no-go also now the sale outstanding achievement that discloses oneself, specific the money bulletin that issues what should see us at the end of this month, nevertheless, before we are the growth that keep good all the time.

To at present a few markets of Li Ning company serve as, we think Li Ning company marchs southeast Asia market, not be Li Ning company marchs the first pace of internationalization market, because before a few years Li Ning company enters European market. Nevertheless, march this southeast Asia market, be being returned with the means previously is different. March European market, li Ning company basically is the kind that carries agency. March this southeast Asia market, li Ning company registered a holding company in Singapore, will open southeast Asia market through this company. Compared with European market, li Ning company increased devoted strength to southeast Asia market.

Ma Gang: This should look from two respects, current, the market of domestic sports brand is in for the most part 23 lines city, the growth of sale is not to depend on the growth that be the same as inn, rely on the rapid dilate of door inn amount however, below the concussion of international banking crisis, sale of inn of a door reduces even if, new open the door the sale of inn still can reach that share with little pare, the scope that increases because of outstanding achievement of this country brand is considerable still first half of the year this year, the sale of certain brand can grow 20 ％ left and right sides compared to the same period.

And to brand of a few international, for instance Adidasi, the effect that goods in stock causes to Adidasi too much is very far-reaching. Adidasi is located in city of a gleam of in domestic staple market, the cost that city of a gleam of opens new store is very high, the amount of door inn cannot be many outspread, go its product value does not have 23 lines city the product appearance that the law controls 200 yuan with domestic brand competes, accordingly Adidasi‘s sale should increase to be able to rely on to grow with inn only. However because goods in stock is too much, can update kinds or types of goods every week so, now can 2 weeks are updated, newer frequency reduces kinds or types of goods the growth is the same as inn that causes sale is very narrow.

Compere: So, the brand of this kind of country of sports dress domain “ exceed instead “ does posture have a possibility outspread to whole garment industry? Does the difference that perhaps says domestic brand and international brand still have after all how old?

Jin Jianhua: How is Chinese garment industry surmounted, actually this is the problem of whole industry catenary, I once asked an Italy the boss of dress of top class brand, by what does a dress sell 160 thousand much? This boss answer says, the treatment of dress, fabrics, labour cost is very high, equipment is very advanced, this is very big together, the button that uses on the suit repeatedly is gold.

And although our home is a little homebred also fabrics is pretty good also, but catch do the color that come out often “ black, grey “ , what reason is this? I did not discover such circumstance when Italy makes an on-the-spot investigation, have small-sized acquire entire plant, this factory is built in half half way up the mountain, used water is clean completely spend and the hill spring water with very high purity, catch the circular equipment with the water top-ranking repass after rectifying to undertake repeated usage. Such catching whole the fabrics that come out is very beautiful, strange not at all. Compare us to acquire whole line of business, take with water for, it is the water that use a river, gave out outside, pollute an environment already, the level is low also.

Zheng Yonggang: I believe, 10-15 year, whole garment industry, china can have his world brand certainly.

Now, our product and those world famous brand, be by same fabrics, same automation line it is same even automation line is done. But, our product price is a family only very one of. At present our home has a lot of outstanding brands, but if want,compare with outstanding world brand photograph, or cannot satisfactory. Our problem is, character does not have a problem, the brand has a problem.

Now, if China brand of 10 big business suit is put together, rise their brand keep out, asking you to guess each is whose home production, you may differentiate not to come out at all. This was going up to also reflect our problem somehow: The enterprise is ambiguous to the fixed position of the product, consumer can be muddleheaded only.

Additional, say objectively, the economy of our country although absolute value is not little, but be not now be in the whole world to get army position, what we need now is scientific progress, innovate independently.

Li Ning whether surmount Adidasi, have very big be concerned about.

It is this true probably, concerned country brand overtakes “ international “ “ ideal “ , be in second “ exaggerative “ with blundering at issue, at the at present that global economy ebbs continuously, be close to bona fide to show more before compatriots.

Latter heat, li Ning company will finish pair of Adidasi this year probably of home market portion surmount those who make industry to talk endowment, it makes clear, a pessimism anticipates in, domestic company is put in the opportunity really. In the meantime, this also is meant, the thinks on that tradition huge gap between domestic brand and international tycoon does not imagine like us in so big. At least, a very main in global market component — Chinese market, look from financial data, the Li Ning that home sold 6 billion yuan 2008 is opposite hopeful implementation home sold 8 billion yuan international tycoon 2008 of Adidasi surmount, sit home market the 2nd an ancient folding chair.

Fair land says, 2008 of Beijing Olympic Games win the home — of Li Ning company this “ rise abruptly “ can‘t show operation of Li Ning market “ upgrade “ , we talk about Li Ning to be able to be stepped into so now “ the first column “ very main reason is more international Adidasi got of financial crisis “ forefront “ concussion. Adidasi, and even be able to bear or endure the shrink that captures the sale below the crisis, profit highlighted Li Ning to still not be worth beyond the mark and pretentious management data directly, let its thereby more bona fide is paratactic between the tycoon.

It is reported, in the half an year in the past, adidasi is immersed in lair almost in each region markets of the whole world. Deduct exchange rate element, european market sale reduces Adidasi compared to the same period 8 ％ , sale of North America market reduces 10 ％ compared to the same period, the Asian market sale that gives priority to with China and Japan reduces 9 ％ compared to the same period.

And subjective rise abruptly the reason that go up is line of business of dress of our country sports further, include how to step wait for an enterprise inside, of actual strength accumulate let them have cry board “ international “ likelihood.

Then, we also should ponder over Chinese garment industry to stand side by side afresh “ international “ likelihood, already appeared in sports dress domain below the circumstance of this kind of symptom, does whole garment industry leave “ international “ still have many after all far? Of home market be about to surmount whether can you anticipate again?

Compere: From the point of market of dress of our country sports, of the international tycoon such as Adidasi “ declining tendency “ let the domestic company such as Li Ning see surmounted opportunity, do this come true likely this year?

Liu Fang: Look from financial data, according to Adidasi newest and financial report shows, adidasi the net benefit of partner of 2 quarters vest in is only this year 9 million euro, compared to the same period cruel fall 93 ％ . Add, money signed up for Li Ning company to show the growth of two digit recently. Accordingly, last as what Adidasi sells in home market fatigued and weak, the domestic sale of Li Ning of native land brand exceeds Adidasi this year likely.

Zhang Xiaoyan: The Li Ning company that discusses about industry place now sold outstanding achievement hopeful to exceed Adidasi 2009, just the personage inside course of study is forecasted, to this, we do not make any comments at present. In the meantime, li Ning company is no-go also now the sale outstanding achievement that discloses oneself, specific the money bulletin that issues what should see us at the end of this month, nevertheless, before we are the growth that keep good all the time.

To at present a few markets of Li Ning company serve as, we think Li Ning company marchs southeast Asia market, not be Li Ning company marchs the first pace of internationalization market, because before a few years Li Ning company enters European market. Nevertheless, march this southeast Asia market, be being returned with the means previously is different. March European market, li Ning company basically is the kind that carries agency. March this southeast Asia market, li Ning company registered a holding company in Singapore, will open southeast Asia market through this company. Compared with European market, li Ning company increased devoted strength to southeast Asia market.

Ma Gang: This should look from two respects, current, the market of domestic sports brand is in for the most part 23 lines city, the growth of sale is not to depend on the growth that be the same as inn, rely on the rapid dilate of door inn amount however, below the concussion of international banking crisis, sale of inn of a door reduces even if, new open the door the sale of inn still can reach that share with little pare, the scope that increases because of outstanding achievement of this country brand is considerable still first half of the year this year, the sale of certain brand can grow 20 ％ left and right sides compared to the same period.

And to brand of a few international, for instance Adidasi, the effect that goods in stock causes to Adidasi too much is very far-reaching. Adidasi is located in city of a gleam of in domestic staple market, the cost that city of a gleam of opens new store is very high, the amount of door inn cannot be many outspread, go its product value does not have 23 lines city the product appearance that the law controls 200 yuan with domestic brand competes, accordingly Adidasi‘s sale should increase to be able to rely on to grow with inn only. However because goods in stock is too much, can update kinds or types of goods every week so, now can 2 weeks are updated, newer frequency reduces kinds or types of goods the growth is the same as inn that causes sale is very narrow.

Compere: So, the brand of this kind of country of sports dress domain “ exceed instead “ does posture have a possibility outspread to whole garment industry? Does the difference that perhaps says domestic brand and international brand still have after all how old?

Jin Jianhua: How is Chinese garment industry surmounted, actually this is the problem of whole industry catenary, I once asked an Italy the boss of dress of top class brand, by what does a dress sell 160 thousand much? This boss answer says, the treatment of dress, fabrics, labour cost is very high, equipment is very advanced, this is very big together, the button that uses on the suit repeatedly is gold.

And although our home is a little homebred also fabrics is pretty good also, but catch do the color that come out often “ black, grey “ , what reason is this? I did not discover such circumstance when Italy makes an on-the-spot investigation, have small-sized acquire entire plant, this factory is built in half half way up the mountain, used water is clean completely spend and the hill spring water with very high purity, catch the circular equipment with the water top-ranking repass after rectifying to undertake repeated usage. Such catching whole the fabrics that come out is very beautiful, strange not at all. Compare us to acquire whole line of business, take with water for, it is the water that use a river, gave out outside, pollute an environment already, the level is low also.

Zheng Yonggang: I believe, 10-15 year, whole garment industry, china can have his world brand certainly.

Now, our product and those world famous brand, be by same fabrics, same automation line it is same even automation line is done. But, our product price is a family only very one of. At present our home has a lot of outstanding brands, but if want,compare with outstanding world brand photograph, or cannot satisfactory. Our problem is, character does not have a problem, the brand has a problem.

Now, if China brand of 10 big business suit is put together, rise their brand keep out, asking you to guess each is whose home production, you may differentiate not to come out at all. This was going up to also reflect our problem somehow: The enterprise is ambiguous to the fixed position of the product, consumer can be muddleheaded only.

Additional, say objectively, the economy of our country although absolute value is not little, but be not now be in the whole world to get army position, what we need now is scientific progress, innovate independently.