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On August 17 midday, how to step announce half annals to show, realize business income first half of the year 2.818 billion yuan, grow 27.70% compared to the same period; Net profit is 608 million yuan, than last year the corresponding period rises 4 into.

The sale price that how steps a product promotes somewhat, shoe kind average price rises 2.9 yuan, reach 95 yuan, the average price of dress rises 2.5 yuan reach 46.3 yuan. Because sale price rises be more than luffing of average sale cost, install the wool interest rate that step to also promote somewhat, increase 2.6 percent to 41.50% .

First half of the year, how to step 462 to open storefront newly, number of registered office scale achieves 6129, much layout at 23 lines city.

How to step to be not satisfied at doing apparently second-class brand. 2009 first half of the year, how to step in with Adidasi, be able to bear or endure next assistance are taken to counterpoise in the contend of 5 old brands such as gram, Li Ning, reach strategic cooperation agreement with Chinese Olympic committee, become “ 2009-2012 year partner of clothing of sports of Chinese Olympic committee “ and “ 2009-2012 partner of delegacy of Yo of the polity in year “ .

In future 4 years, how to step the 11 international match that will attend for Chinese sports delegacy to offer a sporting goods, these matches include 2010 Guangzhou Asia Game, 2012 London Olympic Games.

On August 12, how to step to still open up endowment 332 million yuan, bought brand of China of FILA of Italian sports brand and retail business, march market of high-end sporting goods.

Current, the cash that how steps flows abundant. Up to on June 30, 2009, the cash that how steps a hold and bank balance total are 3.646 billion yuan, grow 10.40% compared to the same period. In the meantime, the company does not have bank or other loan.

How to step draft every to distribute dividend Hongkong dollar 12 minutes, add up to distributes 264 million yuan, 43.30% what take net first half of the year 2009 profit.

Below good in the benefit of outstanding achievement stimulation, how to step share price 17 days to show in constant the setting that steep fall falls, go against city to rise 0.17% , close at 11.5 HK dollar.

How to step sporting goods limited company to announce 2009 metaphase finance affairs reports first half of the year, announce up to inside June 30, 2009 first half of the year, turnover came true compared to the same period the growth of 27.7% , achieve a RMB to make an appointment with 2.82 billion yuan, wool interest rate increases 2.6 percent, achieve 41.5% . How to step a board of directors to suggest every distribute metaphase dividend Hongkong dollar 12 minutes, increase 10 minutes of the corresponding period than 2008 20% .

Can achieve rapid growth to how stepping, how to step think the promotion of brand image, and divide those who sell a network to extend strong great merit cannot be done not have. How to step chairman of sports board of directors to hold presiding apparitor Mr Ding Shizhong concurrently to express: Face the management environment of sex of unusual first half of the year challenge, how to step to still can obtain good performance and satisfactory growth. To June 30, 2009, step to already had 6129 to step inn to reach 10 how to step flagship store in China, increase 462 how to step inn completely. In the meantime, how to step special honor to become the strategic partner of Chinese Olympic committee, this honor will consolidate further how to step the lead position in industry of Chinese sporting goods.

As we have learned, mix in promotion optimize the professional figure respect that how stamps a brand, how to step to sponsor remarkable athlete, welcome sports league matches through having politic land, and cooperate with the sports society that has force, realized aggrandizement successfully how to step sports to be in functional sex the professional figure of sporting goods market, highlighted the poor dissimilation of brand and product. For example, to quicken the development pace in tennis things market, how to step 2009 player of net of as top as the world first half of the year woman — Yilianna Yangkeweiji and Zheng Jie sign spokesman agreement respectively; How to step more the strategic cooperation agreement that will reach unprecedented with Chinese Olympic committee on June 23, future inside 4 years, delegacy of Yo of the polity in how stepping sports to will be attends include Olympic Games of Olympic Winter Gameses of 2010 Wen Ge China, 2012 London inside match of 11 great international, supply the equipment that receive award, the brand dominant position that this will make how step and tension more highlight.

Network field is sold in cent, how to step to enlarge channel dimensions further, continue to maintain in China the leadership position of 23 lines market. Be in 2009 first half of the year, the strategy that how steps increases latent capacity for brunt development bigger, and the area with market inferior permeability. How to step to already owned 6129 accredit retailing shop to the end of June, than 2008 the base grew 8.2% , total sale area rises 12.3% to 641, 484 square metre, area of average shop sale increases 3.9% to 104.7 square metre.

How to step to express at the same time, improve quality control through throwing resource to be mixed in domain of product research and development continuously, realized the promotion of product quality and the difference with adversary to change. How to step integrated domestic and international professional stylist for example, design orgnaization collaboration with international, the concept marrow that will differ successfully and characteristic be in harmony are collected at the product, have the honor to win “ shoe of China of cup of dermal 2009 mark kind motion of group of design contest major is recreational kind “ gold prize, showed powerful product is professional with innovation sex.

Mr Ding Shizhong points out: “After exciting economic policy is fulfilled, chinese economy and inside need to anabiosising stage by stage, we are accordingly optimistic to economic foreground. However, when how stepping the intense competition in market of sporting goods of period of the Olympic Games after facing and not obvious factor, calm feel one‘s way. Calm feel one‘s way..