Archive

Posts Tagged ‘brand’

Jan
10

Without giving thought to now \” concealed body \” American Li Liang how \” design \” of PPG appear the next time, PPG buys dress network this push already was to historical scenic brand in the eye shot of consumer go gradually gradually far. Left big market that is bought by the dress net of activation however.


   Electronic business affairs: The pioneer that channel extends


2008, it is unboiled water of wind of electronic business affairs a year when rise. 2009, still will continue 2008 brilliant.


The person that regard dress business as the forerunner of innovation, the company of the small capital fund that is a delegate with PPG, VANCL, heavy channel the self-identity that gets customer very quickly in order to do the professional setting identity of dress; And the net that clean out treasure, take the consumptive group that takes the professional shopping website such as the net to already had stability, in dress channel extend on have advantaged advantage; Meanwhile, the traditional dress tycoon such as 7 bird of slave of red of Li Ning, assist, announce good news, wolves, beautiful Tesibangwei in succession in order to cooperate, the way that proposes network channel oneself enters retail market, net of the dress that help strength buys the abidance of the market to warm up.


According to taxing the sale of treasure net data shows, 2008, countrywide dress net buys clinch a deal dimensions predicts is 17.11 billion yuan, 6.3% what occupy countrywide retail gross. Besides, market fractionize trend and market enlarge add speed photograph companion to become open the keyword that dress net bought the market 2009.


PPG, VANCL represents men\’s clothing, fashionable uprise net represents female outfit, dream dew net represents underwear… what the shopping website majority of these fine become divided executes is \” much brand, short channel, acting sale \” politic, but the pronoun that successful sale strategy already made they make of all kinds clothing, gather together to buy one of the market powerful force into dress net.


Come from the data that Ai Rui seeks advice from to show, the net was bought 2008 trade the forehead is close to 130 billion yuan, relatively grew 130% 2007. The user attention of shopping website is spent with stickiness index 9~11 month continued 2008 raise, visit the stickiness index such as the frequency, page that browse to add especially fast accelerate apparently, this shows shopping website itself already formed certain brand effect in consumer heart.


  Female net buys interest year after year to increase by degrees


The growth rate of female netizen exceeded the male first 2008. The data that occupies ComScore of company of statistic of American network discharge shows, face the website discharge of female group technically, grew 35% last year, prep above the website of any other categories, lag behind at politics only kind website. In addition, the visit quantity of the portion was as high as female website in July 2008 84 million person-time, than 2007 tower above of the corresponding period 27% . The flying growth of the advertisement forehead of female website and network discharge, drew the attention of media magnate and home of venture capital investment. Ai Rui seeks advice to also announce to establish the organization group of female website task this year.


After CNET China afterwards buys Onlylady, bought 55bbs again, CNET United States also bought the female website Glam of big heat, upsurge is bought in this in, dress is becoming main network to sell a product.


the consumptive manner that guards at male consumer relatively, the female treats the tolerant state of mind of the product to the perceptual knowledge of network brand and them, the abidance that made female website warms up.


   Network dress earnestly requires brand model


On December 12, 2008, VANCL releases brand-new brand definition formally. Newest to its brand defines VANCL state for: \”VANCL is the dress household that accomplishs by Internet fashionable things brand. VANCL holds to character of international a gleam of, the middle class is reasonable price; Promote simple and decent life. \” the dress network agency with the most outstanding performance of times of the PPG after regarding as, this action makes clear is likewise \” small capital fund \” VANCL no longer the low cost that its run aggrandizement, try to begin to build the strong figure of VANCL network brand however.


From VANCL strategy transition lift rise abruptly what see PPG not hard to had allowed trade with fast fall from the sky quickly wife person realizes: The small capital fund of dress B2C manages train of thought to do not have a fault on the strategy, but because industry doorsill is low, price war avoids hard. Whether can let shaped of this kind of carry circulate into benign operation, core depends on this brand strong.


Really, the net buys the greatest temptation to depend on low price. The shopping dragnet that buys consumer behavior according to studying a net for a long time stands \” special offer king \” relevant data shows, because the net buys inn of door of risk prep above to buy, when the consumer fruit that the net buys buys deed now, the reputation that values a network to sell the home more is spent, the product quality that when be not door inn to buy, values and brand value.


It is with fashionable uprise website exemple, this advocate since the website that lays female outfit began operation 2006 oneself, the photograph that takes the lead in carrying out much angle of true person model to film on the net shows a picture, build effect of network T stage. Click every dress, consumer can be watched from 8 angle of the product through slide mode. In the meantime, fashionable uprise website is relied on powerful abroad purchase resource advantage to reach deliver goods quickly service, become brand website.


No matter be the strategic transition of VANCL, exert oneself of website of fashionable still uprise builds \” fashionable pioneer \” atmosphere makes clear, network dress earnestly requires brand model.

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Jan
10

2009 the 10 or 20 days following Lunar New Year\’s Day, zhang Zhen head spends wolf and 7 Asian giant stars couplet sleeves, brand-new explain \” man not merely at the same time \” brand concept: ? of lung of money of cirque of melon of clam pregnant huge rock is used struggle to go after a success ceaselessly, yu Gang is soft have degree between the wisdom that deduces like nature itself.


\”Man not merely at the same time \” gift for 7 wolves richer brand extension and connotation. It is enthusiastic that the man approachs the life, treating a friend is care, serving family is tender caress… and 7 wolves that stride to internationalization ceaselessly, scrupulously abide by \” with fashionable inheritance classical, let brand drive life \” mission, the spirit with emersion deep brand and humanitarian consideration.


With 7 wolves form and god agree, be 7 wolves and Zhang Zhen become attached to shove a hand. Zhang Zhen is right of fashionable appropriate deduce, understand with the profundity to brand spirit and dress culture, show the cooperative value that gives a kind to commercialize adequately. Poke screen, his inherent Leng Zhi and intellectual, breathed ground is transferring the brand drive of 7 wolves.


Act the leading role from 14 years old \” incident of homicide of youth of bull mountain street \” , to in recent years red all over the mainland \” lie Hu Canglong \” , \” best days \” , \” the world is incomparable \” , \” Chibi \” etc. We discover, in screen \” 1000 \” the lithe and graceful life that Zhang Zhen can deduce to belong to his.


7 wolves hand in hand Zhang Zhen, its the fashionable industry that deep desire depends on thereby giving alternate change and confidence of consumptive demand infuse, the life form that gives us gifts updated meaning, the life that gives us adds richer incentive element. This also is 7 wolves regard an enterprise as the citizen, blend in and drive the value view of ethos and responsibility place.

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Nov
10

Just have the honor to win association of Chinese fashion colour to issue \” 2007-2008 year China has popular charm most recreational outfit brand \” honorary Bin Yi Nu will be formal recently hand in hand Chinese inland is preterhuman gas God, — Jin Sha and Zhang Jie are deduced jointly, thereby after afterwards ME2, Gu Jingwen and tall round circle, jin Sha, Zhang Jie makes brand of Bin Yi slave \” the 4th generation \” spokesman, for Bin Yi Nu the brand upgrades infuse a new power.



Brand of Bin Yi slave founds 1992, sell recreational dress in order to produce to give priority to, the style is contracted, fashionable, color is bright beautiful, advocate romantic and a kind of pure and free and easy, healthy nature, easygoing life style. More than 10 years since, brand of Bin Yi slave is holding to the masses, recreational, fashionable course from beginning to end, seek ceaselessly change with the breakthrough. Paying attention to strong strong collaboration is \” Bin Yi Nu \” the brand expands the most powerful motive force continuously. Since 2003, bin Yi Nu spread out effectively collaboration with force of social all circles early or late, make the core competition ability of the brand and integral actual strength are able to promote quickly. Invited Taiwan 2003 Gu Jingwen of star of famous movie and TV, invited red star of chinese mainland movie and TV Miss Gao Yuan round again in May 2005, the movie and TV of two extremely rich green vigor stars, explained Bin Yi Nu faultlessly to advocate green, vigor, bold and unrestrained, healthy brand culture, infuse of slave of the Yi that it is Bin new vitality. In August 2005, invited two early or late again \” 10 beautiful dress stylist of Chinese \” Chen Wen and Liu Yong, become home to be had exclusively two big \” 10 beautiful stylist of Chinese \” fashionable brand. And Bin Yi Nu retains image of two superhuman vital energy this at the same time, reflected high level of Bin Yi slave adequately to be before brand strategic look up sex.


The Yi Nu that occupy Bin (China) Wang Ren award introduces limited company general manager, choose new figure spokesman this, be be based on Jin Sha and Zhang Jie exceed strong person to enrage, and their style and target are consumed group age characteristic is more adjacent, and temperamental figure of the individual and fixed position of brand of Bin Yi slave special match, explained the brand intention of Bin Yi Nu well. Wang Ren award discloses, next, company of Bin Yi slave will adopt a series of new strategy promote a brand image, be in not only brand a series of on label figure with spokesman Jin Sha, Zhang Jie is united in wedlock cheek by jowl, and the plan starts TV medium, planar media, network media to wait in the round all-around, stereo the brand that turn travels, will plan meeting, song confuses spokesman song friend meet meeting and cast take the promotion activity such as spokesman MTV, additional, other trademark popularizes an activity to will plan to add ground is begun by development, 2009, bin Yi Nu is holding to \” tide of high quality, banner international \” on the foundation, with powerful propagandist offensive, make the brand develops to go up again new chance to extricateoneself from an awkward position. Occupy chief inspector of sale of Bin Yi Nu additionally to divulge, 2009 is \” Bin Yi Nu \” a transition of executive brand strategy is important year, company of Bin Yi slave besides perfect product line and development to suit to consume ceaselessly group outside the product, to the agent, join in the policy of business is mixed serve more meticulous also in a subtle way. The company still will be emphasized begin new set up shop \” baby-sitter type \” dog, groom assist plan, promotion to sell outstanding achievement to wait for powerful battalion movement to run a system, continue to become an agent, join in the strong supporter of business, client and supportive force.



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Oct
22


Dolce&Gabbana network is evil do, sing Christmas carol greatly


Tod`s is after ends of 09 week of Chun Xia fashionable dress, announce to spread out Web 2.0 world formally, open gate of the world on the net to run network broadcasting station greatly, it is this brand undoubtedly to in low end a when the market marchs alarm question mark.


   Dolce&Gabbana online magazine delivers joy


Global finance wails one piece, can the luxury that holds to a dream bring passion and joy? Be in early in September, dolce&Gabbana rolled out online magazine Swide. Wherefrom begins, the magazine gets attention fully. Magazine style is unusual, be called especially \” the edge is seamed from the back \” rich guest, it is about fleshy cancer element is mixed quit a desert (fashionable formulary) jest. The website is daily newer, released Victoria recently – Bei Kehan Mu and this two stylist are in the group photo last week. Yesterday, domenico Dolce and Stefano Gabbana released them to sing the video of Christmas carol.



The fabaceous beans shoe with the most classical Tod`s


  Tod \’ S open is brand-new network TV


Tuodesi (Tod \’ S) is after ends of 09 week of Chun Xia fashionable dress, announce to spread out Web 2.0 world formally, namely room of colour of unreal of the brand channel of the TV on the net, number and communication platform, lend this mix tradition and innovation, open entrance door of the world on the net. First a movement, look for Gwyneth Paltrow to become n/COL the head of a family female role, be their this season \” It Bag \” Pashmy Bag makes a close story, this short is special invite Dennis Hppper hold guide, put immediately show solely. In the meantime, as common TV station, tod \’ S this brand-new the TV on the net still includes 4 each to choose channel, include: \”Tod \’ S Pashmy \” titbits of short, behind the curtain and handpick visit; \”Tod \’ S world \” — show engineering technology, careful handiwork, high grade with makings, and everything can make Tod \’ the particular element that S makes Italian showily brand; \”Brand activity \” reach \” the brand is tracked \” — to the first time understanding Tod \’ the distinctive color of the person introduction brand of S and Tod \’ the inspirational origin of S past years.



Gwyneth Paltrow Dai Yan vanity of 09 Chun Xia Tod`s



The mania that Kate Winslet also is Tod`s vanity person


Elegant and concise costly, pursue perfection savour, the quality of a material of envy making a person, this is for quite a long time feature of TOD\’\'\’\'\’\'\’\'S mark sex, also be TOD\’\'\’\'\’\'\’\'S can be had countless faithful the reason of the person that embrace wholesale. The legend of TOD\’\'\’\'\’\'\’\'S is the romance that has about simple Italian skin, come 20 years they have leather bottom, glue bottom, soft background only 3 Moccasins slippers and DBag, EightBag two portfolio. But it is however such attracted Ka Luolin of princess of Princess Diane, Monaco, Sha Lang simply – , Harrisson – Ford, Tom – Hankesi, Michael – . Now, tod`s runs network broadcasting station greatly, it is this brand undoubtedly to in low end a when the market marchs alarm question mark.

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Oct
15

After Li Yapeng and Wang Fei are together, to what dress from bearing of the way one speaks or what he says, can saying is to be affected by its. A few days ago two people attend premiere of one modern drama together, plum follow king wear the eider down that removed her to like most to take, moncler this brand not only it is Wang Fei likes, also be Zhang Manyu, the true love that a lot of Hong Kong such as Liang Chaowei star.





3 youths created the story of this magical brand not to say more, the 3 hero Rene Ramillom of this story, andre Vincent and Lionel Terray bought a plant that is located at Monestier De Clermont, the name of this brand also comes from the logogram at this place name just about. They devote oneself to professional area in prime time, safety is worth reliance to make them very fast be familiar with by world place, the serve as a tool that made group of mountain-climbing of each country ski equips, the \” that made be worthy of the name feather emperor \” .


And Moncler marchs fashionable domain, be about from this century 8 be time speaks of. That moment Europe is the famousest is the fashionable epigone of a batch of Paninari that be called, their fashionable meeting by media people infinite enlarge makes the fashion bid at that time. And Moncler jacket is can making mistake least of all among them also is the most expensive clothes. Especially orange with yellow, these two shop at that time are searched very hard. The control that jacket furnishs becomes the issue with import the most complex at that time side. Similar issue also happens in the Asia, japan erupted in student a group of things with common features Moncler eider down is hot. 1 2

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Sep
30

By December 2008, learning market of meeting, China to learn sponsor by Chinese productivity \” forum of innovation of course of study of the state-owend enterprise in 2008 \” go up, international is famous Levi of life dress brand \’ S and its are big China division president allows with one action of Ms. Li Jiexia to be picked so that 2008 China provide innovation power company, 2008 China enterprise to innovate most fine figure two large award, test and verify Levi \’ the innovation actual strength that brand of forward position of this international vogue comes to S for years.

According to reporter understanding, this the tenet of innovation forum is \” innovation, harmonious, development \” , national hair changes appoint, country of the State Council endowment appoint the banner industry leader inside the famous expert scholar that waits for academy of science of society of lab of relevant section leader, the State Council, Beijing University, China to wait for a research organization and course of study attends plenary meeting, the year that witnesses Chinese enterprise innovation jointly is proud. It is in order to promote enterprise innovation oneself allow \” forum of Chinese enterprise innovation \” held 8 successfully already, effectively aroused the innovation passion of Chinese enterprise and entrepreneur, got the wide attention of social all circles and reputably.


The company that these participation all is the person above average in its industry, in increasingly information is changed, the instantly with intense with each passing day competition, these enterprises all depend on what remarkable innovation ability makes respective trade with management wisdom to get the person that run, while ceaseless innovation gives enterprise society value, more the social duty that performing a business with the management concept of lead and advanced company culture, make industry model.


Second innovation forum is here medium, with one action picks the Levi that gets two large award \’ S company and its are big Chinese division president allows Ms. Li Jiexia to appear particularly compelling. The look lady in prize-giving spot is easy and kiss and, this is located in 2002 Levi \’ the lady that S brand takes China, in changeable fashionable bound, hold to all the time \” brand namely best capital \” management concept and company article of creed or faith, do one\’s best lets Levi \’ this super train is in S brand the travel before fashionable forward position is firm. Below the government that holds a lady, levi \’ S is in weak point in time of 7 years, sell outstanding achievement with turning over speed increase sharply every year. Current, levi \’ S has retail sales shop to exceed 400 in the whole nation, grow quickly for client of market high end group portion is occupied than highest bull-puncher dress brand.


Come for years, active all the time the Levi in forward position of life style group \’ S card, with its exuberant innovation ability, not only model a Zhuo Er not group the brand is temperamental, more creat piece accumulate the simple sense that embodied spirit of every times elite, capture the heart of group of countless young individual character, make its had the brand asset that Ling Renyan admires and brand value. Current, levi \’ had formed below S brand banner a lot of child brand, formed exceed strong brand battle array, increasingly the momentum that coruscate gives big company and flourishingly vitality. And fall in so driving brand battle array, levi \’ S always theres is no lack of the nods eyeball pen of full of originality, its near future rolls out advocate play classical cowboy \” 501 \” series, the follow agitation that prolonged does not cease was lifted in fashionable bound, become have a fever friendly people of rare have the bull-puncher curiosity that collects value alone. In recent years cowboy outfit occupies sportswear to act the role of kind of market share from in the past 20% climb litre for 60% current, levi \’ the contributive result of S brand cannot be done not have.


As a many channel sells brand company, levi \’ S still insists to undertake improve and upgrading to the administrative system of oneself ceaselessly, this also is Levi \’ the real reason place that S China can realize to run a sale completely in this one channel. The effort that will allow a lady for years also was obtained as award of Chinese crackajack sale, heart award of award of advertisement of tall optimal subway, adman China case waits a lot of affirmation a moment. What locate to the brand is accurate hold what popularize with the market to pay attention to, make Levi \’ S rises step by step like the achievement that goes up in the sale as its in the reputation of brand bound.


Look lady expresses to the reporter, bull-puncher dress serves as a kind of fashionable clothing, be full of use feeling and energy, more and more the connotation of culture of spirit of more be giftinged, also be hit the brand of the times, levi \’ S abides by this to plant namely of pair of era culture elite esteem, the force that hammers into shape innovate in the brand ceaselessly, be born ceaselessly with culture of root establish diversity, in a steady stream give out more and classical originality, gift the vigor with abundant brand and exuberant life. Look lady expresses, this ability is the place with a fashionable really forehand and moving brand. And dote on Levi \’ the young people of S brand, their youthful energy and the fashionable individual character that are dedicated to pursuit are Levi \’ the set off with S best brand, gifted again the innovation life with real brand.

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Sep
26

For better promotion brand, increase the support to the client, pace dark opens up endowment 5 million put in Hunan to defend inspect. Advertisement general centers bomb after Niu Nianchun section, reveal pace dark to the greastest extent savour with actual strength, will pace dark brand takes a new height, highlight the trend of style of pace dark brand and vigor at the same time.


This advertisement puts in, pace dark chose Hunan to defend inspect have most representative \” happy base camp \” , the most popular \” challenge microphone \” and have authority most \” news broadcast \” wait for column around to put in, affect client of muscularity, cause to center, be helpful for promoting a brand famous spend and beautiful praise degree, laid good foundation for the sale 2009.


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Sep
25


According to England \” vogue \” magazine website report, when discussing economic issue, MIUCCIA PRADA is mixed apparently Carl – Lagefeierde attributes same a group of people of same interest.


She is certain in economic crisis, her brand won\’t be pounded like other trademark. She laughs: \”I do not know the customer that why has fashionable job only can abandon costly brand, should apply to all things, because mature consumer buys costly artwork, design and furniture. Because mature consumer buys costly artwork, design and furniture..


She still tells \” feminine world daily \” : \”I am very glad really, brand of and rather than of product of our main attack, I think to have get one\’s own back so. It is better that the crisis always can drive what you do. It is better that the crisis always can drive what you do..

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Aug
30


Adidas together SANTASTIC! Push edition of the set limit to that cross a boundary


Adidas of athletic brand tycoon together SANTASTIC of famous tide brand! WEAR rolls out edition of the set limit to that cross a boundary! !


Adidas of tycoon of international motion brand marchs again Asian market, this one station came to Japanese Tokyo! !


Store of flagship of Adidas acerbity cereal is royal on December 23, 2008 practice. Arrive from three-layer assemble all sorts of Adidas design commodity, underground serves as Adidas Originals Shop one layer, with day start business. To celebrate the practice of store of acerbity cereal flagship, adidas returns force to invite SANTASTIC of Japanese tide brand! On the stylist of WEAR and caricaturist well 3 too gentleman, designed 3 SANTASTIC designedly for this practice! The dress of X Adidas Originals. On the well 3 too street popularity element was full of in work, it is Japanese street culture in its work reflect truely, the style of writing that Hip-Hop feels, vigor is hale and the story plot that contains trifling and violent element, affecting culture of acerbity cereal street, those who won tide group public figure love. This collaboration with Adidas, can says to cross a bound to be made faultlessly, both sides developed the glamour with him characteristic brand adequately, its confluence, make work more buy China variety! !


The SANTASTIC that this the design gives! Goods of money of X Adidas Originals3 is mixed in acerbity cereal only SANTASTIC! Put on sale of set limit to of WEAR brand inn, become coterie surely person contend for the one big heat that collects to taste! !

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Aug
23


Philip Ketele of international sale Great Master points out the country: \”Face the market of intense competition, a company must seek the specific means that can make its product diversity is changed hard, in order to gain competitive advantage. In order to gain competitive advantage..


Industry has a popular view: Top-ranking enterprise does culture; Minor enterprise makes a brand; Small-time enterprise makes a product. Let a product make a brand, gift for the brand culture, it is the successful line of all and well-known company. In the product increasingly coessential change today, enterprise more and more make difference in the respect such as the price, quality, channel, sales promotion hard. Alone is literate can gift the connotation with unique brand and individual character, enhanced consumer to be spent to the good impression of the brand with the United States praise degree, in order to form oneself competition advantage.


In whole spin industry, be engaged in the company countless of textile production, sale, but the success is won in wanting to be able to compete in intense market truly, must want to walk out of the advantage way that diversity of a product changes, the market that just can get utmost in finite market size is had rate.


Company of billow Sha group is a company that basically pursues textile production, sale, depend on the modernest government dominant position, the lowest that realized manufacturing cost is changed, created textile group benefit best situation, a list of names posted up of actual strength of industry of male all the time house head, be the champion.


   Brand culture strategy — the first gun that makes good competition fight


Enter the new level that the brand competes as spin industry, each enterprise also passed the brand construction of oneself to gain regular income inside period of time, but as increasing brand found, spin industry was entered coessential spend brand competition \” bottleneck period \” . Pure brand construction cannot have made a magic weapon that acquires market dominant position, the connotation culture that explores brand oneself became an enterprise to be in in pursueing brand strategy cannot evasive problem.


Culture is the blood of the brand, the highest state that the brand develops passes brand culture to consumer namely, the purpose is to make consumer is when consumer goods and service, can produce the attributive move on a kind of psychology and affection, form brand loyalty to spend. The competition that says prospective company with its is brand competition, be inferior to saying is culture competition.


Billow Sha ever also encountered bottleneck period in the development process of the enterprise, to extend the development space of oneself, the enterprise rolled out brand strategy program, improve the culture grade of the product, establish the brand culture of oneself, raised the additional cost of the product, promoted the image of the brand, walked out of the road of a poor dissimilation, completed the transformation of sale mode successfully. Position was won in intense market competition, become the person above average in the industry. Before 2008 8 months, \”Billow Sha \” implementation foreign trade exports the specified number 3000 much dollars, grow 40 % above compared to the same period. 1 2

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