make gold,best wow gold

Hope of of one mind surmounts old rival to be able to bear or endure by right of Olympic Games impetus the Adidasi of the gram, the eager for quick success and instant benefit that is oneself pays price.

Be apart from short-lived victory not to pass one year, adidasi resembles however is drop into hell from heaven. The newest money newspaper of this company shows, in the half an year in the past, its net profit dropped compared to the same period 95% . And with suffer financial crisis to affect downhill Euramerican market is different, its issue in Chinese market is more thorny.

At the beginning of August, the website waits in 51job and hot line of Chinese invite applications for a job, appeared in succession first Adidasi the help wanted of the company, position sells commissioner) for goods in stock of Inventory Sales Specialist(, workplace is Shanghai, headquarters of division of A Di Da Sizhong state. The chief condition that this position describes is: Can according to different channel, basis real stock circumstance, make inventory of a year cut a plan.

Information of such invite applications for a job pays close attention to in what can not arouse a person at ordinary times, and in numerous channel business in succession large area low clears at hand goods in stock, somebody is exited, somebody closes down, have agency even flat do not go below the case that Adidasi handles pick up the goods, its meaning appears very not common.

More and more facts make clear, problem of goods in stock has let Adidasi enter a crisis in, degree lets his be controlled hard even, will be opposite its the two season after this year even the development of next year causes an effect.

Adidasiben should enable similar professional inventory earlier to manage a talent to come accurate anticipate produce can change. The autumn last year September orders goods on the meeting, the channel business that anticipates with Adidasi the market rises hopefully together people discovery, its current painful index and the amount of the agreement that take money that sign at the outset become direct ratio, from last year the fourth quarter begins, because the market was not achieved,anticipate, the money that agency takes more turned him body into the package that go up.

By force of management pressure, even a few agency disobey consultative refus because of lacking cash to aux would rather not pick up the goods. What adopt as a result of Adidasi and agency is half an year is booked, the means of COD, these did not carry according to the agreement, the total money of kinds or types of goods in Adidasi‘s storehouse is as high as keep long in stock even on 100 million RMBs.

“An agency stops in storehouse the kinds or types of goods of a quarter can have on 100 million payment for goods, if it insists to go pick up the goods, can have it is dangerous to close down. “ an agency that does not wish to disclose a full name tells “ weekly of the first finance and economics “ . Clear-cut even decision exits a few small agency this market.

“(Adidasi) market growth anticipated the brand last year more than 30% , agency is done not have so hopeful, both finally compromise comes 20% to 25% , according to this growth takes money. “ a vise general manager checks area of Sheng Daohe north “ weekly of the first finance and economics “ say. Get the better of path and 100 beautiful it is two A Di‘s biggest inside Da Siguo agency.

Much goods in stock already flowed to dealer cash reserve in a bank caused menace. 100 beautiful international (8.01, 0.13, 1.65%)(01880.HK)2008 money annual report is accused show, its 2008 money year goods in stock relatively 2007 money year increased nearly 100% , goods in stock occupies liquid assets by about 25% increase to nearly 44% , cash decreases by 5.21 billion yuan however reach 2.33 billion yuan. The business that is in this company is formed in, the income of 45.9% comes from the representative of pair of sports brands, among them 80% come from be able to bear or endure gram and Adidasi.

On July 30, 100 beautiful started in Shanghai large-scale check inventory activity, before this, to alleviate operation pressure, this group has been in closed store of 176 motion door first quarter.

Another big agency is gotten the better of think 100 beautiful exit this one domain completely unlikely, 100 beautiful groups have more than 1000 Adidasi inside brand shop, exit cost too big.

Of Adidasi medium or small agency Da Funi (the case of 00210.HK) is as similar as 100 beautiful groups, while it is owning its female shoe brand, also act as agent the business of athletic brand, will complement profit.

Of group of the Ni that amount to Fu advocate business Wu is Da Funi and shoe ark two masses brand, face 200 yuan of female shoes and market of 100 yuan of shoes respectively. Meanwhile, da Funi has 138 Adidasi in China shop, 28 are able to bear or endure gram shop.

Da Funi is in second half of the year began 2008 at hand a few be able to bear or endure inn makes over Keadidasimen other. This group tells “ weekly of the first finance and economics “ , have a brand oneself at its relatively, the business profit that cent of brand of this kind of sports sells is not high, former contributed a group about the sale of 81% , but profit contribution achieved 97%; motion brand to contribute very small gain only however, management profit margin has a brand less oneself at its.

He discloses, management profit margin of Didasi can maintain acting A normally in 8% to 11% , however 2008 second half of the year, management profit margin however already under 5% .

Accordingly, da Funi must consider such a series of strategy questions: Whether does athletic market return growth of meeting high speed? If meet, how long can you be hind resume high speed growth? Whether can be Da Funi propped up at that time? Act as agent otherwise be able to bear or endure gram and Adidasi‘s profit exceed very hard inside very long period have a brand oneself. Finally, da Funi decides to exit this market.

To Da Funi itself, this perhaps is a right decision. Because athletic brand market entered high speed dilate, it is excessive dilate even period, and small agency however not quite have an advantage.

Big agency and Adidasi‘s profit are consistent on general orientation. Although once sign,be made an appointment with hind, the management outstanding achievement of agency did not concern with Adidasi actually, but agency appears issue of overall goods in stock, this is of great importance also to Chinese market outstanding achievement of Adidasi.

After be being communicated through talking things over ceaselessly, adidasi decides and agency together, overshoot this crisis. Adidasi allows agency to open discount store, leave even in of valence inn all round. Get the better of added 78 discounts store in nearly a few months.

Meanwhile, when agency processing goods in stock arrives certain amount, adidasihui offers certain amount compensation. Because of processing goods in stock can call in only cash, when low to certain discount, often be unprofitable, this means Adidasi and agency to want to bear a loss jointly.

Consider the agency that exit to those, adidasi also is mixed in modificatory agreement exchange views exit mechanism respect to give support, although this means trival formalities.

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Specially invite honored guest  

Zhang Xiaoyan of spokesman of news of Li Ning company

Hillock of horse of the expert inside course of study

Liu Fang of the expert inside course of study

Shanghai earths up Jin Jianhua of general manager of company of Luo Meng suit

Zheng Yonggang of president of limited company of fir fir group

Compere five year

Li Ning whether surmount Adidasi, have very big be concerned about

It is this true probably, concerned country brand overtakes “ international “ “ ideal “ , be in second “ exaggerative “ with blundering at issue, at the at present that global economy ebbs continuously, be close to bona fide to show more before compatriots.

Latter heat, li Ning company will finish pair of Adidasi this year probably of home market portion surmount those who make industry to talk endowment, it makes clear, a pessimism anticipates in, domestic company is put in the opportunity really. In the meantime, this also is meant, the thinks on that tradition huge gap between domestic brand and international tycoon does not imagine like us in so big. At least, a very main in global market component — Chinese market, look from financial data, the Li Ning that home sold 6 billion yuan 2008 is opposite hopeful implementation home sold 8 billion yuan international tycoon 2008 of Adidasi surmount, sit home market the 2nd an ancient folding chair.

Fair land says, 2008 of Beijing Olympic Games win the home — of Li Ning company this “ rise abruptly “ can‘t show operation of Li Ning market “ upgrade “ , we talk about Li Ning to be able to be stepped into so now “ the first column “ very main reason is more international Adidasi got of financial crisis “ forefront “ concussion. Adidasi, and even be able to bear or endure the shrink that captures the sale below the crisis, profit highlighted Li Ning to still not be worth beyond the mark and pretentious management data directly, let its thereby more bona fide is paratactic between the tycoon.

It is reported, in the half an year in the past, adidasi is immersed in lair almost in each region markets of the whole world. Deduct exchange rate element, european market sale reduces Adidasi compared to the same period 8 ％ , sale of North America market reduces 10 ％ compared to the same period, the Asian market sale that gives priority to with China and Japan reduces 9 ％ compared to the same period.

And subjective rise abruptly the reason that go up is line of business of dress of our country sports further, include how to step wait for an enterprise inside, of actual strength accumulate let them have cry board “ international “ likelihood.

Then, we also should ponder over Chinese garment industry to stand side by side afresh “ international “ likelihood, already appeared in sports dress domain below the circumstance of this kind of symptom, does whole garment industry leave “ international “ still have many after all far? Of home market be about to surmount whether can you anticipate again?

Compere: From the point of market of dress of our country sports, of the international tycoon such as Adidasi “ declining tendency “ let the domestic company such as Li Ning see surmounted opportunity, do this come true likely this year?

Liu Fang: Look from financial data, according to Adidasi newest and financial report shows, adidasi the net benefit of partner of 2 quarters vest in is only this year 9 million euro, compared to the same period cruel fall 93 ％ . Add, money signed up for Li Ning company to show the growth of two digit recently. Accordingly, last as what Adidasi sells in home market fatigued and weak, the domestic sale of Li Ning of native land brand exceeds Adidasi this year likely.

Zhang Xiaoyan: The Li Ning company that discusses about industry place now sold outstanding achievement hopeful to exceed Adidasi 2009, just the personage inside course of study is forecasted, to this, we do not make any comments at present. In the meantime, li Ning company is no-go also now the sale outstanding achievement that discloses oneself, specific the money bulletin that issues what should see us at the end of this month, nevertheless, before we are the growth that keep good all the time.

To at present a few markets of Li Ning company serve as, we think Li Ning company marchs southeast Asia market, not be Li Ning company marchs the first pace of internationalization market, because before a few years Li Ning company enters European market. Nevertheless, march this southeast Asia market, be being returned with the means previously is different. March European market, li Ning company basically is the kind that carries agency. March this southeast Asia market, li Ning company registered a holding company in Singapore, will open southeast Asia market through this company. Compared with European market, li Ning company increased devoted strength to southeast Asia market.

Ma Gang: This should look from two respects, current, the market of domestic sports brand is in for the most part 23 lines city, the growth of sale is not to depend on the growth that be the same as inn, rely on the rapid dilate of door inn amount however, below the concussion of international banking crisis, sale of inn of a door reduces even if, new open the door the sale of inn still can reach that share with little pare, the scope that increases because of outstanding achievement of this country brand is considerable still first half of the year this year, the sale of certain brand can grow 20 ％ left and right sides compared to the same period.

And to brand of a few international, for instance Adidasi, the effect that goods in stock causes to Adidasi too much is very far-reaching. Adidasi is located in city of a gleam of in domestic staple market, the cost that city of a gleam of opens new store is very high, the amount of door inn cannot be many outspread, go its product value does not have 23 lines city the product appearance that the law controls 200 yuan with domestic brand competes, accordingly Adidasi‘s sale should increase to be able to rely on to grow with inn only. However because goods in stock is too much, can update kinds or types of goods every week so, now can 2 weeks are updated, newer frequency reduces kinds or types of goods the growth is the same as inn that causes sale is very narrow.

Compere: So, the brand of this kind of country of sports dress domain “ exceed instead “ does posture have a possibility outspread to whole garment industry? Does the difference that perhaps says domestic brand and international brand still have after all how old?

Jin Jianhua: How is Chinese garment industry surmounted, actually this is the problem of whole industry catenary, I once asked an Italy the boss of dress of top class brand, by what does a dress sell 160 thousand much? This boss answer says, the treatment of dress, fabrics, labour cost is very high, equipment is very advanced, this is very big together, the button that uses on the suit repeatedly is gold.

And although our home is a little homebred also fabrics is pretty good also, but catch do the color that come out often “ black, grey “ , what reason is this? I did not discover such circumstance when Italy makes an on-the-spot investigation, have small-sized acquire entire plant, this factory is built in half half way up the mountain, used water is clean completely spend and the hill spring water with very high purity, catch the circular equipment with the water top-ranking repass after rectifying to undertake repeated usage. Such catching whole the fabrics that come out is very beautiful, strange not at all. Compare us to acquire whole line of business, take with water for, it is the water that use a river, gave out outside, pollute an environment already, the level is low also.

Zheng Yonggang: I believe, 10-15 year, whole garment industry, china can have his world brand certainly.

Now, our product and those world famous brand, be by same fabrics, same automation line it is same even automation line is done. But, our product price is a family only very one of. At present our home has a lot of outstanding brands, but if want,compare with outstanding world brand photograph, or cannot satisfactory. Our problem is, character does not have a problem, the brand has a problem.

Now, if China brand of 10 big business suit is put together, rise their brand keep out, asking you to guess each is whose home production, you may differentiate not to come out at all. This was going up to also reflect our problem somehow: The enterprise is ambiguous to the fixed position of the product, consumer can be muddleheaded only.

Additional, say objectively, the economy of our country although absolute value is not little, but be not now be in the whole world to get army position, what we need now is scientific progress, innovate independently.

Since August, the website such as invite applications for a job of 51job, wisdom couplet begins to publish a help wanted, position is Adidasi the) of commissioner of sale of InventorySalesSpecialist(goods in stock of the company, workplace is the Adidasi that is located in Shanghai Chinese division headquarters. Position description is: Can according to different channel, basis real stock circumstance, make inventory of a year cut a plan.

Have media coverage additionally, 5 months come, adidasi increases considerably in amount of store of Chinese market discount. These discount store open previously in urban periphery, begin to be in now downtown is flourishing in the department store of shopping centre, and the Yao that valence inn has a few situations only.

Area of Beijing rising sun 10 thousand amount to square new world colour has store of such a discount in dazzle general merchandise.

This bazaar 6 buildings are Adidasi shop, 7 buildings are Adidasi discount store. Full-court kinds or types of goods 3 tuck up, shoe, bag and dress 3 fold 7 fold differ.

On one hand talent of invite applications for a job handles goods in stock, on one hand large area opens discount store, the cause with common backside is, 2008 Beijing Olympic Games up to now, adidasi is perplexed by place of much goods in stock all the time.

The money newspaper that Adidasi publishs 5 days shows, this year first half of the year, adidasi puts goods value to be 2.041 billion euro, grow 13% compared to the same period, deduct exchange rate element, grow 8% compared to the same period; Profit of group net profit is 13 million euro, drop compared to the same period 95% ; Sales revenue is 5.03 billion euro, drop compared to the same period 2% .

Such case appears in Adidasi not just, traditional industry tycoon is able to bear or endure gram, beautiful ferry is thick the similar difficult position that waits for an enterprise to also sustaining different level.

　　 The tycoon that cross a state faces dilemma of goods in stock

　　Sporting goods market studies personage horse hillock expresses to the reporter, adidasi has a large number of goods in stock in Chinese market, “The futures system that germ depends on carrying out order government “ . Adidasi lets agency shift to an earlier date half an year or a quarter order goods beforehand, expire to deliver goods according to order again, this and futures are similar. Order more to urge agency, in the light of how many of order amount, adidasi gives different discount to encourage.

He cited a case, agency orders 20 million yuan money, can obtain the 5 kinds or types of goods that fold; If order 50 million yuan money, can obtain the 4.8 kinds or types of goods that fold. Agency for cost of booth thin whole, even if cannot sell so much product, also order more. From last year the fourth quarter begins, because market sale status was not achieved,expect an amount, the money that agency takes more became goods in stock.

By force of management pressure, a few agency disobey consultative refus because of lacking cash to aux would rather not pick up the goods. Keep long in stock of these kinds or types of goods that did not carry are in Adidasi‘s storehouse, an agency stops in storehouse the kinds or types of goods of a quarter has on 100 million yuan of payment for goods.

Those who perplex Adidasi still have what increase ceaselessly is indebted. Adidasi is in-house the personage discloses to the reporter, on July 6, adidasi the bond that the company issued 500 million euro in European market, the backside of this one act is Adidasi involves the debt that raise and capital fund increasingly indebted rate. This year first quarter, indebted amount achieves Adidasi 2.883 billion euro, increase compared to the same period 39% .

After be being communicated through talking things over ceaselessly, adidasi decides and agency overshoots together the crisis. Adidasi allows agency to open discount store, when agency processing goods in stock reachs certain amount, adidasi offers certain amount compensation. Discount of processing goods in stock is hit very lowly commonly, often be unprofitable, this means Adidasi and agency to want to bear a loss jointly.

Consider the agency that exit to those, adidasi also is mixed in modificatory agreement exchange views exit mechanism respect to give support.

Enterprise of the other sporting goods that cross a state also confronted similar stock crisis, be able to bear or endure the gram was shut in Hua Wei of one have a plant oneself, express external, arrived in June 2009 November, order amount decreases compared to the same period 12% . Meanwhile, be able to bear or endure the amount is in dozen of folding door inn that overcomes processing inventory kinds or types of goods mushroom.

The Japan that owns nearly 1000 store in China is the biggest athletic brand beautiful ferry is thick, announced in July 2009, shut in China 200 shop of deficit. The personage inside course of study discloses, one of main reasons of these shop deficit are inventory cannot be digested too much.

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Sports of whole world of the middle ten days of a month will be gotten in July army Adidasi carries the brand brand-new 2010 photograph Europe of outdoors Xin Pinliang is outdoors exhibit, announce to will be in next year spring rolls out Adidasi formally to the market outdoors dress and shoe kind whole department product.

Adidasi is new pedestrian shoe obtains the fund 09 Europe outdoors industry designs large award

Brand-new and outdoors product of Adidasi will be expected by the top class and open face of current world and raw material makes it is reported, product line involves the outdoors assault garment of pedestrian shoe and high-tech content to wait.

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Li Ning whether surmount Adidasi, have very big be concerned about.

It is this true probably, concerned country brand overtakes “ international “ “ ideal “ , be in second “ exaggerative “ with blundering at issue, at the at present that global economy ebbs continuously, be close to bona fide to show more before compatriots.

Latter heat, li Ning company will finish pair of Adidasi this year probably of home market portion surmount those who make industry to talk endowment, it makes clear, a pessimism anticipates in, domestic company is put in the opportunity really. In the meantime, this also is meant, the thinks on that tradition huge gap between domestic brand and international tycoon does not imagine like us in so big. At least, a very main in global market component — Chinese market, look from financial data, the Li Ning that home sold 6 billion yuan 2008 is opposite hopeful implementation home sold 8 billion yuan international tycoon 2008 of Adidasi surmount, sit home market the 2nd an ancient folding chair.

Fair land says, 2008 of Beijing Olympic Games win the home — of Li Ning company this “ rise abruptly “ can‘t show operation of Li Ning market “ upgrade “ , we talk about Li Ning to be able to be stepped into so now “ the first column “ very main reason is more international Adidasi got of financial crisis “ forefront “ concussion. Adidasi, and even be able to bear or endure the shrink that captures the sale below the crisis, profit highlighted Li Ning to still not be worth beyond the mark and pretentious management data directly, let its thereby more bona fide is paratactic between the tycoon.

It is reported, in the half an year in the past, adidasi is immersed in lair almost in each region markets of the whole world. Deduct exchange rate element, european market sale reduces Adidasi compared to the same period 8 ％ , sale of North America market reduces 10 ％ compared to the same period, the Asian market sale that gives priority to with China and Japan reduces 9 ％ compared to the same period.

And subjective rise abruptly the reason that go up is line of business of dress of our country sports further, include how to step wait for an enterprise inside, of actual strength accumulate let them have cry board “ international “ likelihood.

Then, we also should ponder over Chinese garment industry to stand side by side afresh “ international “ likelihood, already appeared in sports dress domain below the circumstance of this kind of symptom, does whole garment industry leave “ international “ still have many after all far? Of home market be about to surmount whether can you anticipate again?

Compere: From the point of market of dress of our country sports, of the international tycoon such as Adidasi “ declining tendency “ let the domestic company such as Li Ning see surmounted opportunity, do this come true likely this year?

Liu Fang: Look from financial data, according to Adidasi newest and financial report shows, adidasi the net benefit of partner of 2 quarters vest in is only this year 9 million euro, compared to the same period cruel fall 93 ％ . Add, money signed up for Li Ning company to show the growth of two digit recently. Accordingly, last as what Adidasi sells in home market fatigued and weak, the domestic sale of Li Ning of native land brand exceeds Adidasi this year likely.

Zhang Xiaoyan: The Li Ning company that discusses about industry place now sold outstanding achievement hopeful to exceed Adidasi 2009, just the personage inside course of study is forecasted, to this, we do not make any comments at present. In the meantime, li Ning company is no-go also now the sale outstanding achievement that discloses oneself, specific the money bulletin that issues what should see us at the end of this month, nevertheless, before we are the growth that keep good all the time.

To at present a few markets of Li Ning company serve as, we think Li Ning company marchs southeast Asia market, not be Li Ning company marchs the first pace of internationalization market, because before a few years Li Ning company enters European market. Nevertheless, march this southeast Asia market, be being returned with the means previously is different. March European market, li Ning company basically is the kind that carries agency. March this southeast Asia market, li Ning company registered a holding company in Singapore, will open southeast Asia market through this company. Compared with European market, li Ning company increased devoted strength to southeast Asia market.

Ma Gang: This should look from two respects, current, the market of domestic sports brand is in for the most part 23 lines city, the growth of sale is not to depend on the growth that be the same as inn, rely on the rapid dilate of door inn amount however, below the concussion of international banking crisis, sale of inn of a door reduces even if, new open the door the sale of inn still can reach that share with little pare, the scope that increases because of outstanding achievement of this country brand is considerable still first half of the year this year, the sale of certain brand can grow 20 ％ left and right sides compared to the same period.

And to brand of a few international, for instance Adidasi, the effect that goods in stock causes to Adidasi too much is very far-reaching. Adidasi is located in city of a gleam of in domestic staple market, the cost that city of a gleam of opens new store is very high, the amount of door inn cannot be many outspread, go its product value does not have 23 lines city the product appearance that the law controls 200 yuan with domestic brand competes, accordingly Adidasi‘s sale should increase to be able to rely on to grow with inn only. However because goods in stock is too much, can update kinds or types of goods every week so, now can 2 weeks are updated, newer frequency reduces kinds or types of goods the growth is the same as inn that causes sale is very narrow.

Compere: So, the brand of this kind of country of sports dress domain “ exceed instead “ does posture have a possibility outspread to whole garment industry? Does the difference that perhaps says domestic brand and international brand still have after all how old?

Jin Jianhua: How is Chinese garment industry surmounted, actually this is the problem of whole industry catenary, I once asked an Italy the boss of dress of top class brand, by what does a dress sell 160 thousand much? This boss answer says, the treatment of dress, fabrics, labour cost is very high, equipment is very advanced, this is very big together, the button that uses on the suit repeatedly is gold.

And although our home is a little homebred also fabrics is pretty good also, but catch do the color that come out often “ black, grey “ , what reason is this? I did not discover such circumstance when Italy makes an on-the-spot investigation, have small-sized acquire entire plant, this factory is built in half half way up the mountain, used water is clean completely spend and the hill spring water with very high purity, catch the circular equipment with the water top-ranking repass after rectifying to undertake repeated usage. Such catching whole the fabrics that come out is very beautiful, strange not at all. Compare us to acquire whole line of business, take with water for, it is the water that use a river, gave out outside, pollute an environment already, the level is low also.

Zheng Yonggang: I believe, 10-15 year, whole garment industry, china can have his world brand certainly.

Now, our product and those world famous brand, be by same fabrics, same automation line it is same even automation line is done. But, our product price is a family only very one of. At present our home has a lot of outstanding brands, but if want,compare with outstanding world brand photograph, or cannot satisfactory. Our problem is, character does not have a problem, the brand has a problem.

Now, if China brand of 10 big business suit is put together, rise their brand keep out, asking you to guess each is whose home production, you may differentiate not to come out at all. This was going up to also reflect our problem somehow: The enterprise is ambiguous to the fixed position of the product, consumer can be muddleheaded only.

Additional, say objectively, the economy of our country although absolute value is not little, but be not now be in the whole world to get army position, what we need now is scientific progress, innovate independently.