Came on September 11, 2008 on November 29, the 2 plans proposal with seven card new men\’s clothing began: Whole sale plan is collect on the network 2009 ad saying. With network channel with \” 10 thousand yuan, a word \” the form collects originality wisdom to netizen masses.
\”I loves my seven \” \” establish China wind model gets men\’s clothing of card of seven of world tide \” \” of seven card men\’s clothing 30 \’ stand \’ \” \” deck man every happy hour \” \” cut out China element founds ethical brand \” \” colour of seven of fashionable China .
But, it is at the beginning of 2009 this second call for paper the match is accused with end when, a lot of netizens express signal to still was not used up. Some netizens follow at the back of mobile match post, those who show an activity is extensive collect time inadequacy, mobile arrangement winds up the matter hastily, think even \” 10 thousand yuan, a word \” it is commercial fraud.
In fact seven card this second sale 2 case ignored sale on whole scheme the interactive sex of 2, and make whole activity feeble and lack a hotspot. Also show enterprise of brand of native land dress to be not worth in the experience of network sale respect.
Brand sale controller tells a reporter, seven card is in from the brand famous degree to brand beauty praise spend cross level, on transmission more it is to need to abound brand connotation, abound brand image, make clear the brand fixed position of seven card. In this phase, transmit a method through the conformity such as public relations, consumer of effectively target of bring into contact with.
Seven card dials head preparing in the force on network sale
<P 在众多服装品牌纷纷把钱“砸”到央视世界杯栏目时，柒牌改变了高空广告轰炸的路线，独辟蹊径，冠名刚刚在北京举办的“第三届亚洲时尚大会”，采取了公关整合传播手段。柒牌董事长助理叶林茂告诉记者，柒牌投放广告已经非常理性，在选择是否再次角逐央视世界杯栏目前，柒牌曾委托专业公司进行调查，知道参与竞标的服装品牌很多，效果可能不是很好时，便没有参与。在随后的测试中，发现一些服装品牌淹没在１个多亿的服装类广告中，效果确实不尽如人意。
Xie Linmao says, according to present brand sale strategy, seven card chose to be famous in the Maiken light of advertising and abstruse beauty company, regard a plan as the partner of promotion.
As we have learned, seven card adopts public relations conformity to transmit a method to undertake the brand is popularized, had begun to compare early. Rolled out 2004 \” China stands get \” after product brand, seven card exhibits the large activity such as cup of meeting, evening party, Europe, Olympic Games through the industry, apply integratedly exhibit effect of meeting, spokesman, celebrity, order goods sale of meeting, sports, advertisement, media travels wait for transmission method, carried out the brand conformity that is core with public relations to transmit strategy. In brand transmission process, seven card returns a basis \” China stands get \” in marriage celebrate, the product fractionize market of the respect such as the conference, the key travels \” important hour, I wear China to stand only get \” idea, let consumer exert a subtle influence on receive, attending marriage celebrate, can self-conscious couplet thinks of China stands when the circumstance such as the conference get, also obtained very good result.
The personage inside course of study thinks, china establishs the success that gets product brand, it is the success of politic fixed position not just, also be to communicate at the same time carry out the success that go up.
In September 2007, seven card suit cooperates China to stand those who get is new appear on the market conduct propaganda, associated Netease performed \” know true love, leading role life \” network activity.
This promotion is become dress sale is medium this year a special scenery wire, this activity considers consumer is used to writing rich settle or live in a strange place now, upload share, the network life such as network communication is characteristic, and technology of new network platform and characteristic comprise an interactive revolving stage, hand in hand countless pairs are about to go to marry the new personality of the hall and a lot of pairs of husband and wife of conjugal love, the network that deduces to give priority to a problem in order to transmit true love \” the living theatre \” , and carry this activity, seven card China stands get a suit with lower cost, obtained more the propagandist effect with accurate, wider, deeper, more lasting essence.
Seven card and Netease hold \” know true love, leading role life \” the activity looks in the light of main core mark essence allows transmission directly: The activity participates in an object to be the spouse that be about to marry or has married; This kind of crowd is having those who buy a suitable suit to take a hall to puzzle with demand, in the meantime, force of transmission of this kind of crowd and active force of region market example are opposite bigger. Participate in a method very simple also: The user is landed through his Netease pass participate in an activity, fill in a few simple individual information can attend, include: A paragraph of group photo of at least one piece of the speech of a the nickname of oneself and object and real full name, mutual evaluation, conjugal love, need write touching true love story. The person that browse introduces page, participator in mobile page, participator can undertake polling at any time on Zhen Aibo\’s guest. Allegedly, up to to November 23, share ginseng of 316 pairs of love and this activity, highest person get a bill 8000 more than ticket.
Seven card is on 2 sale experience life is still simple
When sale of seven card network gains certain benefit, 10 thousand yuan of content that draft advertisement language let seven card be immersed in bewilderment. Professional personage states this case looks simple, should give large quantities of netizens the sufficient time that shows ability and wisdom in fact. Otherwise, fall issue is publicized in what engineer early days and later period, can cause a netizen to generate mistrustful sentiment to the brand.
Seven card controller expresses: \”Perhaps be the benefit with when seven card is having network sale first, was experienced certain, then again outside the bag calls for paper this activity when show slightly not rigorous, release on portal net then solicit contributinos time is apparent some are late, the network management that employs in mobile process also shows inadequacy slightly. The network management that employs in mobile process also shows inadequacy slightly..
\”But, this second calling for paper is not commerce con, our brand spent money to give that bear the palm the player really. \” company controller says, \”But a lot of netizens are participated in without there\’s still time. Some does not know where main forum page is, cast then somewhere else. This is a problem. This is a problem..
Concerned expert expresses: \”As a 2 activities, detecting is the most important. 2 activities every measure can detect. The enterprise is OK in a few keys data of the setting on the dot detects. Obtain a few crucial data, for instance: Detect the person that browse is compared with what share a number, number of the person that browse is compared with what comment on a number, if proportion is too small, the consideration adjusts certain flow or design sometimes, a modification that presses a button, clew can increase proportion . Every picture, area can acquire network activity at any time click a report, through detect and be being analysed, we should be timely optimize an activity ceaselessly, form forms for reporting statistics to be next time activity as reference material. Form forms for reporting statistics to be next time activity as reference material..
How to come true with the netizen perfect and interactive
But, \”Know true love, leading role life \” network activity and \” 10 thousand yuan, a word \” content of the activity that compare draft differs a lot of.
Concerned expert expresses: \”Because technological process of mobile webpage design is unreasonable,the netizen disagrees is. \”Because technological process of mobile webpage design is unreasonable,the netizen disagrees is..
Contract to do a job the controller of this second activity plan expresses: \”Consider and we should learn a few good data of the design of the design of page of the design that the user in 2 activities participates in flow, design of mobile home page, participator page design, join with participator rich guest, other form a complete set, award, process detects reach an analysis to wait for each detail. The doorsill of this activity compares a bottom relatively, detail management is very fundamental. Detail management is very fundamental..
He expresses at the same time: \”The platform of network activity is an alternant platform with the user, the user needs to experience every page, function. We make user experience very convenient only, the user just can be participated in, an unreasonable flow is designed, in can letting the user of 20 ％ participate in a process, quit. In can letting the user of 20 ％ participate in a process, quit..
Whether to appeal to with ours in mobile form beg nod or brand character has connection place, the card that be like seven this activity, those who capture is young online popularity rate and rich guest popularity rate wait for character and design, its form is simple, participate in easily. Express about 2 sale expert: \”What careless to certain core root stars is special inviting also is necessary. An activity, can be opposite those who accord with him brand or mobile spirit, participate in in the crucial person that a certain have certain force inside the circle. These people are not star certainly. For instance China stands if begin a special job to invite hit of guest of a few rich,get very tall, or the sweethearts that has typical transmission character (bagman) the user is participated in, give China to stand get a suit. In the meantime, also can invite BLOG of famous cameraman, stylist advocate undertake commenting on to the participator in this activity or activity. Also can invite BLOG of famous cameraman, stylist advocate undertake commenting on to the participator in this activity or activity..
After incident is finished, the user participated in an activity to upload a lot of articles, picture, video, after the activity ends, how are these used and handle.
Seven card controller tells a reporter: \”Somebody thinks best oneself do a community, make mobile participator OK come back every time. This is unworkable to a lot of enterprises, letting an user increase a kind of habits and customs is hard. But we can choose outstanding work, release through combination and assistance have transmission 2 times. Also can pass collaboration the reservation activity such as square certain channel, community all content. After going to the lavatory, participator inquiry is browsed. After going to the lavatory, participator inquiry is browsed..
Look, the brand should analyse the effect of every phase with data: Does mobile conduct propaganda leave into buccal position hit expect an end how? Click change with what participate in rate how? Daily add number change condition how? Does the person that browse browse deepness how? The adjustment that has done among and opposite result how. What have such ability and netizen only is interactive more perfect.