Last year ever with \” Heng Yuanxiang, rat rat; Heng Yuanxiang, niu Niu is arrogant… Heng Yuanxiang, pig pig pig \” the stage a come back of advertisement of person of Heng Yuanxiang thunder that lets countrywide audience suffer torment, \”I belong to an ox, niu Niu is arrogant; I belong to a tiger, hu Huhu… I belong to rat, rat rat rat \” 12 any of the twelve animalses were said from A to Z again, be made fun of to call by many netizens \” the Spring Festival the first thunder \” .
The reporter is defended in east yesterday midday inspect saw this ad. In the time of one bell, 12 actors that are representing 12 any of the twelve animalses are ordinal come on stage, and the actor\’s lines in the mouth and last year be exactly the same, 12 any of the twelve animalses ordinal said. Constant source is being hanged on auspicious government website \” 9 years of edition Hesui advertisement of 12 any of the twelve animalses is about to broadcast \” annunciate, state this advertising broadcasts among them time is \” came 31 days on January 25, 2009 \” , broadcast limits included Anhui to defend inspect, east is defended inspect, Liaoning is defended inspect wait for 7 to defend inspect.
After this advertisement broadcasts, odium is thick as hail. Skyline community netizen thinks this is Heng Yuanxiang \” one and again, again and the psychological limit that we accept 3 test \” . Still the netizen thinks, \”Heng Yuanxiang already elementary the means that acclaims as a kind, and still be very happy with it. \” also hostage doubt says, this is Heng Yuanxiang\’s hype only, can short when collect a large number of attention, get than groovy advertisement sensation much.
Yesterday, deputy total Xiaoming exceeds the orgnaization of market of sale expert the Cenozoic Era that monitor to express to the reporter, 12 any of the twelve animalses of Heng Yuanxiang advertisement \” without core value \” . He thinks, this advertisement has the ill will of try to please the public with claptrap, cannot spur action to selling generation already, the beauty that also cannot promote a brand praise spend He Zhongcheng. The beauty that this kind of ad that challenges consumer tolerance rate can damage a brand praise degree. A good advertisement should be it is with the client oriented, is not it is with oneself oriented.