Be being bought this also is how to step one of positive move, magnate of shoe line of business is now when contention China market more the strategy that the tendency adopts much brand to run, how to step added international brand, much brand runs advantageous farther promotion how to step the market to have rate
“We hope to be in main force focusing retail on, and run a campaign brand and manage retail channel to have very big different. “ Cheng Baijiao of CEO of 100 beautiful international is right “ Chinese entrepreneur “ express, centering advantage resource to develop retail trade Wu is this company abandoned the high end below the banner a few days ago athletic movement brand “ FILA “ main reason.
“FILA “ how did Cong Baili easy hand stamp the brand a few days ago sports, the Hong Kong that showed these two have power of channel of powerful movement brand appears on the market the different train of thought that the enterprise manages to sporting goods business. 100 beautiful will abandon managing athletic brand, the flood rich sports that more than 4000 retail storefront have below the banner will be dedicated at be opposite Adidasi, be able to bear or endure the channel representative business of the brand of motion of line of international just a little such as the gram, still maintain its to be in at the same time female shoe retail trade the advantage position on Wu. Have media coverage, how to step to because gain state is paid no attention to,already wanted to sell Kappa3 of pace of Adidasi, acute, 2008 the acting retail trade of international brand Wu, buy this will make it more dedicated run have athletic brand oneself.
12 days of evening, how to step release announcement to say, how to step already with 100 beautiful sign buy an agreement, the banner leaves motive power of wholy-owned and affiliated company, the FullProspect85% equity that buys hold of place of 100 beautiful international, return at the same time Cong Baili the total equity that international buys FILAMarketing in hand of LeadChance of wholy-owned and affiliated company. According to the agreement, full Prospect owns FILA China brand, land of the home in still be in charge of be in, Hong Kong and Macao promotion and cent sell the product of FILA China brand. FILAMarketing runs 10 retailing shops in Hong Kong and Macao, the sprotswear that sells FILA China brand, shoe kind product and fittings, cost is 1 HK dollar, but how to step the loan that will provide total amount not to exceed 50 million HK dollar to the other side. Should trade cost is 332 million yuan, added clinch a deal the contract of the share price of day.
Apparent, to 100 beautiful, this action optimized capital structure not only, still desertioned “ package “ : The data shows, fullProspect is in net 2007 loss 5.53 million yuan, expanded to 2008 thirty-two million one hundred and eighty-two thousand yuan; FILAMarketing is in 2007 deficit 5.43 million HK dollar, 2008 deficit 6.996 million HK dollar.
In the meantime, this action earning also alleviated into Zhang 100 beautiful capital pressure. 2008 money annual report accuses 100 beautiful international show, its 2008 money year goods in stock relatively 2007 money year increased nearly 100% . Cash decreases by 5.21 billion yuan however reach 2.33 billion yuan. The account that this one circumstance produces depends on, gram and Adidasi are able to bear or endure after the Olympic Games inventory is increased, 100 beautiful the representative that the income of 45.9% comes from pair of sports brands, among them 80% come from be able to bear or endure gram and Adidasi.
Receive dish person how to step president Ding Zhizhong to have not express a view with respect to this matter at present. Analytic personage thinks, buy this result from how to step urgent to managing high-end brand desire and confidence. Before this, market prise all is in of above of 20 billion Hongkong dollar appear on the market in Hong Kong tendercy of Li Ning of company of 3 sporting goodses, China, in how stepping, li Ning company had bought the concessionary right of administration that red double happiness and Lotto are in China, kappa2008 year bought have Kappa brand to be in the Phenix company of Japanese droit and right of administration. How to step the photograph is slower than buying pace. However, enter 2009, how to step show a series of positive market actions, in June, how to step to reach strategic cooperation agreement with Chinese Olympic committee, become 2009-2012 year partner of clothing of sports of Chinese Olympic committee and 2009-2012 partner of delegacy of Yo of the polity in year. Of the range that this collaboration involves big, be called by Ma Jilong of chairman of committee of development of market of Chinese Olympic committee “ Chinese Olympic Games history on collaboration with commitment amount odd the biggest pen “ . Before, how to step to be signed early or late make an appointment with tennis athlete Zheng Jie and Yangkeweiji.
Be being bought this also is how to step one of positive move, magnate of shoe line of business is now when contention China market more the strategy that the tendency adopts much brand to run, how to step added international brand, much brand runs advantageous farther promotion how to step the market to have rate. Cheng Baijiao expresses, FILA includes in how stepping to be bought this “ more than 100 storefront “ . The analyst thinks, at present fight installs those who step need to face high-spiritedly is, FILA is one therein brand of international of high-end vogue sportswear, in the market fixed position and cent sell channel field, with advocate hit low end of function sportswear how to step existing product to have very big difference. And in respect of international brand channel, how to step to be inferior to even 100 beautiful, after 100 beautiful failure, how to step support what scores a success?