Archive

Archive for May, 2010

May
31




On August 17, 2009 Taipei, after from 09 Chun Xia appoint young lady of bell glad tung is brand spokesman, this brand continues to be taken up the post of with A Jiao new spokesman of division of one season Asia-Pacific, and at early before film newest conduct propaganda of one collect advertisement is illuminated. In advertisement, a Jiao dresses up with a suit tide deduce a brand 09 Qiudong new clothes, the A charming raise one‘s hand that sets out afresh is cast sufficient reveal dye-in-the-wood self-confidence, add sturdy eyes, as it happens is shown in dark, adversity, a bit does not have the spirit of dread.


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May
30

Encounter Edward


  “Vogue is bring the dying back to life. “The big environment of financial crisis brings not little pressure to fashionable course of study, the life of people, job also more or less rise and fall somewhat, what the mood trough place of perturbed brings is disturbed, let need to seek solace from inside delicate camouflage in the soul of a retrievable arrow with a string attached to it of city middle reaches. <


Encounter Edward


International of China humble of mark of Mark Fairwhale of 09 autumn winters is fashionable Tim Button of men‘s clothing general hold the song spy film that guide “ scissors hand Edward “ medium classic form brings into inspirational origin, conceal in the Edward in Gu Bao, boots of fur clothing of a tight black, pointed skin, below his jumpy cold high appearance, heart however constant is having the mankind the most primitive pure. Of the color with especially dark and rich elder brother and low-key mystery luxuriant the praise highly that gets fashionable group fully, 09 Qiu Dongzhi “ encounter men‘s clothing of vogue of international of mark China humble Edward “ is in to hide the song in city is special a group of things with common features people the excited feature with new infuse.


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May
29

Be in advocate of other old brand is new one when Ji An is accused, dior begins to control his advertisement cost this year.



The advertisement of this one season will take on by Marion Cotillard only the “Lady Red“ advertisement of model, this advertisement that films by Annie Leibovitz will be May the continuance of the “Lady Dior“ that films by Peter Lindbergh, short shows a body again and again on the network related this advertisement at that time, include FTD to watch current network.


Change of hope of Dior this action is traditional one year two season film the advertisement means of model, and the value that will let consumer realise a brand through celebrity and classical product.

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May
28


Recently, zhou Xun is low-key come to Vietnam for France classical skin provides brand LANCEL to film inside the river its are 09 Qiu Dong fashionable dress are big pieces. In by a definite date 2 days film in the journey, make just be inside the river find a view of many famous tourist attractions, include a railway station among them, opern and luxurious hotel, draw the angle of each district media.


Reveal LANCEL 09 Qiu Dong for body “ mysterious and Oriental express “ inspirational, the railway station that films specially chose the place inside the river this serves as one of main setting, all show the French amorous feelings of nostalgic romance through arranging old Oriental train meticulously. Be in at the same time modelling respect, zhou Xun changes concise former days dress up livelily, change the French name Yuan that restores ancient ways as grace, send out a high and attractive giant star is temperamental. Additionally one group film in the place inside the river public house of famous 5 stars class undertakes importantly, the hotel is special still the antique car that offers collect carefully serves as film prop, cooperate Zhou Xun deduce. That evening sex appeal of week fast from time to time and mystery, heat of from time to time is hot and elegant, wonderful performance lets a person expect indeed.

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May
27

Belles receive afterwards of group of try out of every guest forum last week after vest of BRA-T try out, this week is rolled out again “ advocate office health campaign to send 248 yuan of health care pillow “ activity. It is reported, this second give free value the office worker that 248 yuan health care pillow gives those full with the passing of time to sit, this batch of health care are tasted be about to put in the market for new product, early days will collect an user to experience the diary makes survey. The activity just rolls out the person that sign up scramble for sth, the force of group of sincere letter try out that every guest forum makes is revealed gradually.


Grace of belle of try out group is revealed on period T of given BRA –


From the point of the heat that sign up, the demand that office worker tastes to health care is quite huge. The life that begins in the office, everyday case of sedentary, bend over types, work overtime ceaselessly etc, time became long the body appears all sorts of unwell, bring about aching and limp of genu of disease of eye dropsy, cervical vertebra, waist, insomnia to wait. However, these begin as what office health moves and gradually far go. Let us advocate healthy office to move together! The health care that make a key point is held, extend extend arm, twist twist a waist, kick kick a leg… white-collar gens snatch a little leisure from a busy life, the motion in the office rises!


In daily life, what healthy exercise do you often do? Eye health care is held, gem gal, canter, the ping-pong is right choice, say the experience that says you and healthy motion, obtain this forum free to give with respect to organic meeting “ hygiene treasure “ — sanitarian pillow is free try out!


Pillow of this health care is belonged to alleviate inferior the high-tech product of healthy state, can alleviate shoulder of insomnia, cervical vertebra is painful unwell, suit gens going to work very much. Joined in the product be called “ black gold “ “ active carbon fiber “ , it is had release rich anion and far infrared ray, adsorptive peculiar smell, fast dry wait for a characteristic, material softness, wen Shuang breathes freely, no matter side lies,still be lie low, all but radian of neck of clingy human body, take you to enter comfortable, relaxation Morpheus state.


   Enter an activity instantly:



Mobile time: On August 18 — on September 6



Award: Neck of shoulder pad of 100 % carbon installs Zhi Chang sleep block market price: 248 yuan / (pillow + pillow is filled up)


Spaceflight class carbon fiber material is qualitative, 1000 spend refine of high temperature fire and become be not other staple blending or coating to handle a general designation on international “ black gold “ fabrics: 100% cotton   Filler: 100% hollow cotton  Expect in: Zhi Chang material of 100% active carbon fiber is qualitative

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May
26

Global motion tastes manufacturer young tiger horse issued report of 2 quarters outstanding achievement a few days ago, according to the report, profit of the net inside 2 quarters exceeds young tiger horse to glide now, global limits dropped 16% , but its promoted however in the sale of chinese mainland market 4% .


The money newspaper of young tiger horse shows, 2 quarters, its net profit dropped 16% for 39 million euro, and the corresponding period was 46 million euro last year.


Aspect of young tiger horse says, because this company does business first half of the year,the profit of 2 quarters glides is defray promotes be caused by, research and development and the cost that design a section are for instance devoted, altogether promoted 15% to 29 million euro, this part is pulled low 2 quarterly profit of this company are behaved.


Nevertheless, company of young tiger horse is in our country the sale status of outback market still pretty good, according to the report, sale of inland of young tiger horse promoted 2 quarters 4% .

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May
25

Come by brand spokesman underwear series stylist, exceed profit of modular accept tower&#Child of Nuo of 8226; Wo Jia (Natalia Vodianova) is carried brand-new series of 2009-2010 Qiu Dong is returned to once more.


Nadali&#Child of Nuo of 8226; Wo Jia (Etam of Natalia Vodianova) Dai Yan is brand-new series of 2009-2010 Qiu Dong


This brand-new the dancing that the inspiration of series comes from this young woman, music and stir feeling interest.


From October 2009 the middle ten days of a month begins, 6 thematic general come on stage formally in Etam underwear brand shop and Etam.com website. Include ballet velvet design among them (Prima style) , close-fitting line model (winter dancing) , the corn poppy that Nadali loves spends design (Poppy Love style) , embroidery and plait Jian (N. Comme Natalia) , sex appeal the 2nd skin is lacy (tender pink) , last are to dancer Maya Plisetskaya greets, use comfortable design and incarnadine and tonal.


The price maintains low as always (18 euro come 70 euro) . Remove a bra, briefs (quadrilateral pants, briefs) with jerkin besides, the lacy suit underwear that this series still includes a beautiful Lun Meihuan (winter dancing theme) .

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May
24

Be being bought this also is how to step one of positive move, magnate of shoe line of business is now when contention China market more the strategy that the tendency adopts much brand to run, how to step added international brand, much brand runs advantageous farther promotion how to step the market to have rate


“We hope to be in main force focusing retail on, and run a campaign brand and manage retail channel to have very big different. “ Cheng Baijiao of CEO of 100 beautiful international is right “ Chinese entrepreneur “ express, centering advantage resource to develop retail trade Wu is this company abandoned the high end below the banner a few days ago athletic movement brand “ FILA “ main reason.


“FILA “ how did Cong Baili easy hand stamp the brand a few days ago sports, the Hong Kong that showed these two have power of channel of powerful movement brand appears on the market the different train of thought that the enterprise manages to sporting goods business. 100 beautiful will abandon managing athletic brand, the flood rich sports that more than 4000 retail storefront have below the banner will be dedicated at be opposite Adidasi, be able to bear or endure the channel representative business of the brand of motion of line of international just a little such as the gram, still maintain its to be in at the same time female shoe retail trade the advantage position on Wu. Have media coverage, how to step to because gain state is paid no attention to,already wanted to sell Kappa3 of pace of Adidasi, acute,   2008 the acting retail trade of international brand Wu, buy this will make it more dedicated run have athletic brand oneself.

12 days of evening, how to step release announcement to say, how to step already with 100 beautiful sign buy an agreement, the banner leaves motive power of wholy-owned and affiliated company, the FullProspect85% equity that buys hold of place of 100 beautiful international, return at the same time Cong Baili the total equity that international buys FILAMarketing in hand of LeadChance of wholy-owned and affiliated company. According to the agreement, full Prospect owns FILA China brand, land of the home in still be in charge of be in, Hong Kong and Macao promotion and cent sell the product of FILA China brand. FILAMarketing runs 10 retailing shops in Hong Kong and Macao, the sprotswear that sells FILA China brand, shoe kind product and fittings, cost is 1 HK dollar, but how to step the loan that will provide total amount not to exceed 50 million HK dollar to the other side. Should trade cost is 332 million yuan, added clinch a deal the contract of the share price of day.

Apparent, to 100 beautiful, this action optimized capital structure not only, still desertioned “ package “ : The data shows, fullProspect is in net 2007 loss 5.53 million yuan, expanded to 2008 thirty-two million one hundred and eighty-two thousand yuan; FILAMarketing is in 2007 deficit 5.43 million HK dollar, 2008 deficit 6.996 million HK dollar.

In the meantime, this action earning also alleviated into Zhang 100 beautiful capital pressure. 2008 money annual report accuses 100 beautiful international show, its 2008 money year goods in stock relatively 2007 money year increased nearly 100% . Cash decreases by 5.21 billion yuan however reach 2.33 billion yuan. The account that this one circumstance produces depends on, gram and Adidasi are able to bear or endure after the Olympic Games inventory is increased, 100 beautiful the representative that the income of 45.9% comes from pair of sports brands, among them 80% come from be able to bear or endure gram and Adidasi.

Receive dish person how to step president Ding Zhizhong to have not express a view with respect to this matter at present. Analytic personage thinks, buy this result from how to step urgent to managing high-end brand desire and confidence. Before this, market prise all is in of above of 20 billion Hongkong dollar appear on the market in Hong Kong tendercy of Li Ning of company of 3 sporting goodses, China, in how stepping, li Ning company had bought the concessionary right of administration that red double happiness and Lotto are in China, kappa2008 year bought have Kappa brand to be in the Phenix company of Japanese droit and right of administration. How to step the photograph is slower than buying pace. However, enter 2009, how to step show a series of positive market actions, in June, how to step to reach strategic cooperation agreement with Chinese Olympic committee, become 2009-2012 year partner of clothing of sports of Chinese Olympic committee and 2009-2012 partner of delegacy of Yo of the polity in year. Of the range that this collaboration involves big, be called by Ma Jilong of chairman of committee of development of market of Chinese Olympic committee “ Chinese Olympic Games history on collaboration with commitment amount odd the biggest pen “ . Before, how to step to be signed early or late make an appointment with tennis athlete Zheng Jie and Yangkeweiji.

Be being bought this also is how to step one of positive move, magnate of shoe line of business is now when contention China market more the strategy that the tendency adopts much brand to run, how to step added international brand, much brand runs advantageous farther promotion how to step the market to have rate. Cheng Baijiao expresses, FILA includes in how stepping to be bought this “ more than 100 storefront “ . The analyst thinks, at present fight installs those who step need to face high-spiritedly is, FILA is one therein brand of international of high-end vogue sportswear, in the market fixed position and cent sell channel field, with advocate hit low end of function sportswear how to step existing product to have very big difference. And in respect of international brand channel, how to step to be inferior to even 100 beautiful, after 100 beautiful failure, how to step support what scores a success?

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May
23

Of the Calvin Klein Jeans that by cameraman Steven Klein the palmy spring in California desert films and Calvin Klein Underwear 2009 figure of Qiu Dong advertisement, take the place of together by Eva Mendes and Jamie Dornan character. These black and white conduct propaganda that provide shock power are illuminated will appear in planar media of the whole world and outdoors advertisement. Advertisement the visual effect with stimulation, try Calvin Klein Jeans Body this is brand-new revolutionary jeans series and product with close-fitting optimized design and distinctive clipping make perfect tie.


Eva Mendes makes Dai Yan for Calvin Klein Underwear and perfume of Calvin Klein Secret Obsession at present, nian Qiudong of Kate Moss (2006 of Jaime Dornan Ceng Hechao model) and Qiu Dong of Natalia Vodianova (2004) participate in together for Calvin Klein film advertisement.


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May
22

How to step sporting goods limited company (how to step sports, 02020-HK) announce 2009 metaphase finance affairs reports first half of the year, announce up to inside June 30, 2009 first half of the year, turnover came true compared to the same period the growth of 27.7 % , achieve a RMB to make an appointment with 2.82 billion yuan, wool interest rate grows 2.6 percent to achieve 41.5 % . How to step a board of directors to suggest every distribute metaphase dividend Hongkong dollar 12 minutes, increase 20 % 10 minutes of the corresponding period than 2008.  


Can achieve rapid growth to how stepping, how to step think the promotion of brand image, and divide those who sell a network to extend strong great merit cannot be done not have. How to step chairman of sports board of directors to hold presiding apparitor Mr Ding Shizhong concurrently to express: Face the management environment of sex of unusual first half of the year challenge, how to step to still can obtain good performance and satisfactory growth. To June 30, 2009, step to already had 6129 to step inn to reach 10 how to step flagship store in China, increase 462 how to step inn completely. In the meantime, how to step special honor to become the strategic partner of Chinese Olympic committee, this honor will consolidate further how to step the lead position in industry of Chinese sporting goods.  


As we have learned, mix in promotion optimize the professional figure respect that how stamps a brand, how to step to sponsor remarkable athlete, welcome sports league matches through having politic land, and cooperate with the sports society that has force, realized aggrandizement successfully how to step sports to be in functional sex the professional figure of sporting goods market, highlighted the poor dissimilation of brand and product. For example, to quicken the development pace in tennis things market, how to step 2009 player of net of as top as the world first half of the year woman — Yi Lianna. Yangkeweiji and Zheng clean sign spokesman agreement respectively; How to step more the strategic cooperation agreement that will reach unprecedented with Chinese Olympic committee on June 23, future inside 4 years, delegacy of Yo of the polity in how stepping sports to will be attends include Olympic Games of Olympic Winter Gameses of 2010 Wen Ge China, 2012 London inside match of 11 great international, supply the equipment that receive award, the brand dominant position that this will make how step and tension more highlight.


Network field is sold in cent, how to step to enlarge channel dimensions further, continue to maintain in China 2, the leadership position of 3 lines market. Be in 2009 first half of the year, the strategy that how steps increases latent capacity for brunt development bigger, and the area with market inferior permeability. How to step to already owned 6129 accredit retailing shop to the end of June, than 2008 the base grew 8.2 % , total sale area rises 12.3 % come 641, 484 square metre, average shop sells an area to increase 3.9 % to 104.7 square metre.  


How to step to express at the same time, improve quality control through throwing resource to be mixed in domain of product research and development continuously, realized the promotion of product quality and the difference with adversary to change. How to step integrated domestic and international professional stylist for example, design orgnaization collaboration with international, the concept marrow that will differ successfully and characteristic be in harmony are collected at the product, have the honor to win “ shoe of China of cup of dermal 2009 mark kind motion of group of design contest major is recreational kind “ gold prize, showed powerful product is professional with innovation sex. Additional, raise quality to control ceaselessly in producing a course, promote a product quality jointly hand in hand with the supplier.  


Face future, how to step predict to expanding inside need to reach what high speed of field of sporting goods 巿 grows to be driven, the market still has tremendous development latent capacity. How to step will mix in assistance Dai Yan, market and product diversity, outspread cent sells the respect such as capability of research and development of network, promotion and quality monitoring to be thrown continuously, expect the result with more and positive implementation.  


Mr Ding Shizhong points out: “After exciting economic policy is fulfilled, chinese economy and inside need to anabiosising stage by stage, we are accordingly optimistic to economic foreground. However, when how stepping the intense competition in market of sporting goods of period of the Olympic Games after facing and not obvious factor, calm feel one‘s way. Look into future, we will make full use of of the brand famous degree, ability of powerful product research and development, giant cent sells a network, and aggrandizement our competitive advantage, the partner that is us creates greater value and redound. The partner that is us creates greater value and redound..

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