online handbag news

桖 of T of edition of stylist set limit to, RMB220 of every singlet price yuan

Economic depression times, the purpose of children\’s hair when remaining the same through controlling a budget to achieve is very desirable, those are not well known, there is no lack of however the stylist of talent people, lending all sorts of set limit to gladly name, those who let oneself is famous degree promote greatly.

Not difficult explanation why Diesel is rolled out with name of set limit to sell 390 yuan of close-fitting pants only, proclaim in the mad disorder of 4 hours carry out exhaust; The France of monopolistic high-quality goods buys hand inn Colette meeting and most popular Gap cooperates, arrive from the dress the whole set that deserves to act the role of from announce to roll out when get attention greatly. Change an angle to look, actually those are not well known, there is no lack of however the stylist of talent people, lending all sorts of set limit to gladly also name, those who let oneself is famous degree promote greatly.

Sale of Diesel set limit to names the jeans that is Dirty Thirty, price 390 yuan

In the meantime, the department store also is in with stylist collaboration product.

Than as above 10 thousand AnyaHindmarch black gold buckles vanity of coat of paint to there is a dot to let a person do not leave a hand in this kind of moment, so the flashy vanity that interlinks business Target general merchandise to roll out likeness ceremoniously, make with polyvinyl chloride, same AnyaHindmarch manufactures, the price is 350 yuan of RMBs only just. \”Now this economic situation falls, I think that I must reform my shopping habit. \” some female high level of big company so say. Now, welcome you with one kind is called \” Recession Chic \” presence of new model means is so called economic depression times, will achieve the goal of children\’s hair when remaining the same through controlling a budget, after all because economic relation is infatuated with no longer at this point to the dress and vanity,fashionable dress lover is not met. You can find her in Target, Uniqlo, Payless and H&M, because all these shops have the merchandise that produces with stylist collaboration recently, include to be good at the Anya Hindmarch that the stylist Jonathan Saunders of printing and article begin allude, she the price is in vanity that roll out 21.99 to 49.99 dollars between. Bright red big violet ProenzaSchouler also participated in Target this project that the name is Go International, and these two autumn outfit that design to Target connect body skirt mark the price of 49 dollars.

Mr Armani is the 桖 of T of relieve the people in disaster that VOGUE designs, 500 yuan

Series of Anya Hindmarch For Target

Be in China, lian Kafo rolls out T-shirt of stylist of edition of seriation set limit to via regular meeting. Stylist of exclusive collaboration international includes Neil Barrett, PRPS, Thomas Wylde, Undercover, Yves Saint Laurent, presented special design for Lian Kafo entirely. This series prepared for young fashionable fan \” the stylist dress that is not stylist price \” . Every retail price is a RMB at Beijing 220 yuan, hong Kong is Hongkong dollar 200 yuan.

Basis \” new York magazine \” website report, alexander – Mai Kuien (the clothing that Alexander McQueen) designs for young tiger horse will be rolled out, he begins to be this brand to design sneaker from 2005. Dress series is in Milan to roll out at the near future, the inspiration of this a gleam of comes from boxing, arrive from the T-shirt of 72 dollars the jacket have everything that one expects to find of 790 dollars. The jacket of 790 dollars — the McQueen jacket that is equivalent to a young tiger horse is worth 8 pairs of sneaker.

Adidas together SANTASTIC! Push edition of the set limit to that cross a boundary

Adidas of athletic brand tycoon together SANTASTIC of famous tide brand! WEAR rolls out edition of the set limit to that cross a boundary! !

Adidas of tycoon of international motion brand marchs again Asian market, this one station came to Japanese Tokyo! !

Store of flagship of Adidas acerbity cereal is royal on December 23, 2008 practice. Arrive from three-layer assemble all sorts of Adidas design commodity, underground serves as Adidas Originals Shop one layer, with day start business. To celebrate the practice of store of acerbity cereal flagship, adidas returns force to invite SANTASTIC of Japanese tide brand! On the stylist of WEAR and caricaturist well 3 too gentleman, designed 3 SANTASTIC designedly for this practice! The dress of X Adidas Originals. On the well 3 too street popularity element was full of in work, it is Japanese street culture in its work reflect truely, the style of writing that Hip-Hop feels, vigor is hale and the story plot that contains trifling and violent element, affecting culture of acerbity cereal street, those who won tide group public figure love. This collaboration with Adidas, can says to cross a bound to be made faultlessly, both sides developed the glamour with him characteristic brand adequately, its confluence, make work more buy China variety! !

The SANTASTIC that this the design gives! Goods of money of X Adidas Originals3 is mixed in acerbity cereal only SANTASTIC! Put on sale of set limit to of WEAR brand inn, become coterie surely person contend for the one big heat that collects to taste! !

Shellfish overcomes the new ad of Chinese Mu couple

A few days ago, victoria of Bei Kehan Mrs Mu is taking the advantage of Italy \” week of Milanese fashionable dress \” , fly to place to watch fashionable dress show, visit the husband in local kickball. They add up to a RMB about with even more 300 million yuan recompense, go into work of files of husband and wife, for Buddhist nun of Ma of A of fashionable dress brand underwear holds the position of spokesman.

Film respectively before afterwards is early after advertisement, the newest advertisement that 2 people film together also exposure. The Bei Kehan Mu that wears white briefs bends over to go up in the bed, and Victoria wears black bra companion to be in beside.

Last year ever with \” Heng Yuanxiang, rat rat; Heng Yuanxiang, niu Niu is arrogant… Heng Yuanxiang, pig pig pig \” the stage a come back of advertisement of person of Heng Yuanxiang thunder that lets countrywide audience suffer torment, \”I belong to an ox, niu Niu is arrogant; I belong to a tiger, hu Huhu… I belong to rat, rat rat rat \” 12 any of the twelve animalses were said from A to Z again, be made fun of to call by many netizens \” the Spring Festival the first thunder \” .

The reporter is defended in east yesterday midday inspect saw this ad. In the time of one bell, 12 actors that are representing 12 any of the twelve animalses are ordinal come on stage, and the actor\’s lines in the mouth and last year be exactly the same, 12 any of the twelve animalses ordinal said. Constant source is being hanged on auspicious government website \” 9 years of edition Hesui advertisement of 12 any of the twelve animalses is about to broadcast \” annunciate, state this advertising broadcasts among them time is \” came 31 days on January 25, 2009 \” , broadcast limits included Anhui to defend inspect, east is defended inspect, Liaoning is defended inspect wait for 7 to defend inspect.

After this advertisement broadcasts, odium is thick as hail. Skyline community netizen thinks this is Heng Yuanxiang \” one and again, again and the psychological limit that we accept 3 test \” . Still the netizen thinks, \”Heng Yuanxiang already elementary the means that acclaims as a kind, and still be very happy with it. \” also hostage doubt says, this is Heng Yuanxiang\’s hype only, can short when collect a large number of attention, get than groovy advertisement sensation much.

Yesterday, deputy total Xiaoming exceeds the orgnaization of market of sale expert the Cenozoic Era that monitor to express to the reporter, 12 any of the twelve animalses of Heng Yuanxiang advertisement \” without core value \” . He thinks, this advertisement has the ill will of try to please the public with claptrap, cannot spur action to selling generation already, the beauty that also cannot promote a brand praise spend He Zhongcheng. The beauty that this kind of ad that challenges consumer tolerance rate can damage a brand praise degree. A good advertisement should be it is with the client oriented, is not it is with oneself oriented.

In the atelier that rose lane Guo earths up, zu Yingchun late dress makes a surname in

Spring of the Song Zuying in late show \” the transhipment of through cargo on field \” resemble magic and general, when the white and pure instant of a suit becomes flower enthusiasm to blossom, spot audience an applause, look the result is right still, the show is successful.

2009 spring in late show, of Song Zuying \” the transhipment of through cargo on field \” resemble magic and general, when the white and pure instant of a suit becomes flower enthusiasm to blossom, greet spot audience an applause. Recently, the architect king evolution that participates in this layette to install a design is in its rich guest write civil exposed to the sun oneself the secret with this magic transhipment of through cargo.

The show is successful, but mix with original originality reveal the effect to differ

Although the Song Zuying in the performance seemed to change a clothes completely it seems that, but actually dress has only, be not \” the transhipment of through cargo on field \” , also not be a dress magic show.

Wang Kaifang expresses, design this clothing most initial concept is: Dress is an appearance only no longer, however two surfaces of inside and outside, outer it is the cool color that Bai Hua matchs silver to act the role of, inside in it is the warm color that safflower matchs gold to act the role of, song Zuying is being sung in, dress of both hands general is opened slowly slowly, by the little that shows between the waist red, admire to a when double arm spreads out formal attire entirely gradually red. Whole process is designed originally for 8 seconds – between 10 seconds, by white gradually translate into is gules, push song stage by stage to the climax, also push the mood of the audience and applause at the same time to the climax. This kind of change is the most interesting, it is the change that is dress and song and mood be in harmony an organic whole.

Dress is in the as a result of the structure reason in making, design is adjusted somewhat, and be when the 5th rehearsal with 20 date late spring, sung method is to be in certainly child of companion dancing girl conceal the instant below to alternate, appear have more Thespian kind, magic the effect like, the sense is good still also. 1 2

Philip Ketele of international sale Great Master points out the country: \”Face the market of intense competition, a company must seek the specific means that can make its product diversity is changed hard, in order to gain competitive advantage. In order to gain competitive advantage..

Industry has a popular view: Top-ranking enterprise does culture; Minor enterprise makes a brand; Small-time enterprise makes a product. Let a product make a brand, gift for the brand culture, it is the successful line of all and well-known company. In the product increasingly coessential change today, enterprise more and more make difference in the respect such as the price, quality, channel, sales promotion hard. Alone is literate can gift the connotation with unique brand and individual character, enhanced consumer to be spent to the good impression of the brand with the United States praise degree, in order to form oneself competition advantage.

In whole spin industry, be engaged in the company countless of textile production, sale, but the success is won in wanting to be able to compete in intense market truly, must want to walk out of the advantage way that diversity of a product changes, the market that just can get utmost in finite market size is had rate.

Company of billow Sha group is a company that basically pursues textile production, sale, depend on the modernest government dominant position, the lowest that realized manufacturing cost is changed, created textile group benefit best situation, a list of names posted up of actual strength of industry of male all the time house head, be the champion.

　　 Brand culture strategy — the first gun that makes good competition fight

Enter the new level that the brand competes as spin industry, each enterprise also passed the brand construction of oneself to gain regular income inside period of time, but as increasing brand found, spin industry was entered coessential spend brand competition \” bottleneck period \” . Pure brand construction cannot have made a magic weapon that acquires market dominant position, the connotation culture that explores brand oneself became an enterprise to be in in pursueing brand strategy cannot evasive problem.

Culture is the blood of the brand, the highest state that the brand develops passes brand culture to consumer namely, the purpose is to make consumer is when consumer goods and service, can produce the attributive move on a kind of psychology and affection, form brand loyalty to spend. The competition that says prospective company with its is brand competition, be inferior to saying is culture competition.

Billow Sha ever also encountered bottleneck period in the development process of the enterprise, to extend the development space of oneself, the enterprise rolled out brand strategy program, improve the culture grade of the product, establish the brand culture of oneself, raised the additional cost of the product, promoted the image of the brand, walked out of the road of a poor dissimilation, completed the transformation of sale mode successfully. Position was won in intense market competition, become the person above average in the industry. Before 2008 8 months, \”Billow Sha \” implementation foreign trade exports the specified number 3000 much dollars, grow 40 ％ above compared to the same period. 1 2

Came on September 11, 2008 on November 29, the 2 plans proposal with seven card new men\’s clothing began: Whole sale plan is collect on the network 2009 ad saying. With network channel with \” 10 thousand yuan, a word \” the form collects originality wisdom to netizen masses.

\”I loves my seven \” \” establish China wind model  gets men\’s clothing of card of seven of world tide  \” \”  of seven card men\’s clothing 30 \’ stand \’ \” \” deck man every happy hour \” \” cut out China element  founds ethical brand \” \” colour of seven of fashionable China  .

But, it is at the beginning of 2009 this second call for paper the match is accused with end when, a lot of netizens express signal to still was not used up. Some netizens follow at the back of mobile match post, those who show an activity is extensive collect time inadequacy, mobile arrangement winds up the matter hastily, think even \” 10 thousand yuan, a word \” it is commercial fraud.

In fact seven card this second sale 2 case ignored sale on whole scheme the interactive sex of 2, and make whole activity feeble and lack a hotspot. Also show enterprise of brand of native land dress to be not worth in the experience of network sale respect.

Brand sale controller tells a reporter, seven card is in from the brand famous degree to brand beauty praise spend cross level, on transmission more it is to need to abound brand connotation, abound brand image, make clear the brand fixed position of seven card. In this phase, transmit a method through the conformity such as public relations, consumer of effectively target of bring into contact with.

　　 Seven card dials head preparing in the force on network sale

<P　　　在众多服装品牌纷纷把钱“砸”到央视世界杯栏目时，柒牌改变了高空广告轰炸的路线，独辟蹊径，冠名刚刚在北京举办的“第三届亚洲时尚大会”，采取了公关整合传播手段。柒牌董事长助理叶林茂告诉记者，柒牌投放广告已经非常理性，在选择是否再次角逐央视世界杯栏目前，柒牌曾委托专业公司进行调查，知道参与竞标的服装品牌很多，效果可能不是很好时，便没有参与。在随后的测试中，发现一些服装品牌淹没在１个多亿的服装类广告中，效果确实不尽如人意。

Xie Linmao says, according to present brand sale strategy, seven card chose to be famous in the Maiken light of advertising and abstruse beauty company, regard a plan as the partner of promotion.

As we have learned, seven card adopts public relations conformity to transmit a method to undertake the brand is popularized, had begun to compare early. Rolled out 2004 \” China stands get \” after product brand, seven card exhibits the large activity such as cup of meeting, evening party, Europe, Olympic Games through the industry, apply integratedly exhibit effect of meeting, spokesman, celebrity, order goods sale of meeting, sports, advertisement, media travels wait for transmission method, carried out the brand conformity that is core with public relations to transmit strategy. In brand transmission process, seven card returns a basis \” China stands get \” in marriage celebrate, the product fractionize market of the respect such as the conference, the key travels \” important hour, I wear China to stand only get \” idea, let consumer exert a subtle influence on receive, attending marriage celebrate, can self-conscious couplet thinks of China stands when the circumstance such as the conference get, also obtained very good result.

The personage inside course of study thinks, china establishs the success that gets product brand, it is the success of politic fixed position not just, also be to communicate at the same time carry out the success that go up.

In September 2007, seven card suit cooperates China to stand those who get is new appear on the market conduct propaganda, associated Netease performed \” know true love, leading role life \” network activity.

This promotion is become dress sale is medium this year a special scenery wire, this activity considers consumer is used to writing rich settle or live in a strange place now, upload share, the network life such as network communication is characteristic, and technology of new network platform and characteristic comprise an interactive revolving stage, hand in hand countless pairs are about to go to marry the new personality of the hall and a lot of pairs of husband and wife of conjugal love, the network that deduces to give priority to a problem in order to transmit true love \” the living theatre \” , and carry this activity, seven card China stands get a suit with lower cost, obtained more the propagandist effect with accurate, wider, deeper, more lasting essence.

Seven card and Netease hold \” know true love, leading role life \” the activity looks in the light of main core mark essence allows transmission directly: The activity participates in an object to be the spouse that be about to marry or has married; This kind of crowd is having those who buy a suitable suit to take a hall to puzzle with demand, in the meantime, force of transmission of this kind of crowd and active force of region market example are opposite bigger. Participate in a method very simple also: The user is landed through his Netease pass participate in an activity, fill in a few simple individual information can attend, include: A paragraph of group photo of at least one piece of the speech of a the nickname of oneself and object and real full name, mutual evaluation, conjugal love, need write touching true love story. The person that browse introduces page, participator in mobile page, participator can undertake polling at any time on Zhen Aibo\’s guest. Allegedly, up to to November 23, share ginseng of 316 pairs of love and this activity, highest person get a bill 8000 more than ticket.

　　 Seven card is on 2 sale experience life is still simple

When sale of seven card network gains certain benefit, 10 thousand yuan of content that draft advertisement language let seven card be immersed in bewilderment. Professional personage states this case looks simple, should give large quantities of netizens the sufficient time that shows ability and wisdom in fact. Otherwise, fall issue is publicized in what engineer early days and later period, can cause a netizen to generate mistrustful sentiment to the brand.

Seven card controller expresses: \”Perhaps be the benefit with when seven card is having network sale first, was experienced certain, then again outside the bag calls for paper this activity when show slightly not rigorous, release on portal net then solicit contributinos time is apparent some are late, the network management that employs in mobile process also shows inadequacy slightly. The network management that employs in mobile process also shows inadequacy slightly..

\”But, this second calling for paper is not commerce con, our brand spent money to give that bear the palm the player really. \” company controller says, \”But a lot of netizens are participated in without there\’s still time. Some does not know where main forum page is, cast then somewhere else. This is a problem. This is a problem..

Concerned expert expresses: \”As a 2 activities, detecting is the most important. 2 activities every measure can detect. The enterprise is OK in a few keys data of the setting on the dot detects. Obtain a few crucial data, for instance: Detect the person that browse is compared with what share a number, number of the person that browse is compared with what comment on a number, if proportion is too small, the consideration adjusts certain flow or design  sometimes, a modification that presses a button, clew can increase proportion  . Every picture, area can acquire network activity at any time click a report, through detect and be being analysed, we should be timely optimize an activity ceaselessly, form forms for reporting statistics to be next time activity as reference material. Form forms for reporting statistics to be next time activity as reference material..

　　 How to come true with the netizen perfect and interactive

But, \”Know true love, leading role life \” network activity and \” 10 thousand yuan, a word \” content of the activity that compare draft differs a lot of.

Concerned expert expresses: \”Because technological process of mobile webpage design is unreasonable,the netizen disagrees is. \”Because technological process of mobile webpage design is unreasonable,the netizen disagrees is..

Contract to do a job the controller of this second activity plan expresses: \”Consider and we should learn a few good data of the design of the design of page of the design that the user in 2 activities participates in flow, design of mobile home page, participator page design, join with participator rich guest, other form a complete set, award, process detects reach an analysis to wait for each detail. The doorsill of this activity compares a bottom relatively, detail management is very fundamental. Detail management is very fundamental..

He expresses at the same time: \”The platform of network activity is an alternant platform with the user, the user needs to experience every page, function. We make user experience very convenient only, the user just can be participated in, an unreasonable flow is designed, in can letting the user of 20 ％ participate in a process, quit. In can letting the user of 20 ％ participate in a process, quit..

Whether to appeal to with ours in mobile form beg nod or brand character has connection place, the card that be like seven this activity, those who capture is young online popularity rate and rich guest popularity rate wait for character and design, its form is simple, participate in easily. Express about 2 sale expert: \”What careless to certain core root stars is special inviting also is necessary. An activity, can be opposite those who accord with him brand or mobile spirit, participate in in the crucial person that a certain have certain force inside the circle. These people are not star certainly. For instance China stands if begin a special job to invite hit of guest of a few rich,get very tall, or the sweethearts that has typical transmission character (bagman) the user is participated in, give China to stand get a suit. In the meantime, also can invite BLOG of famous cameraman, stylist advocate undertake commenting on to the participator in this activity or activity. Also can invite BLOG of famous cameraman, stylist advocate undertake commenting on to the participator in this activity or activity..

After incident is finished, the user participated in an activity to upload a lot of articles, picture, video, after the activity ends, how are these used and handle.

Seven card controller tells a reporter: \”Somebody thinks best oneself do a community, make mobile participator OK come back every time. This is unworkable to a lot of enterprises, letting an user increase a kind of habits and customs is hard. But we can choose outstanding work, release through combination and assistance have transmission 2 times. Also can pass collaboration the reservation activity such as square certain channel, community all content. After going to the lavatory, participator inquiry is browsed. After going to the lavatory, participator inquiry is browsed..

Look, the brand should analyse the effect of every phase with data: Does mobile conduct propaganda leave into buccal position hit expect an end how? Click change with what participate in rate how? Daily add number change condition how? Does the person that browse browse deepness how? The adjustment that has done among and opposite result how. What have such ability and netizen only is interactive more perfect.

Reebok of business of international exercise things already was affected by economic depression, the decision cuts down the employee that restrains 300 in North America and latin america.

The company of Reebok sporting goods that has by German Adidas already was carried out compulsively instantly cut down the member of persons employed, the unit that suffers an effect involves sale and marketing department.

Adidas spokesman expresses to media \” to make Reebok organization more more compact, agile with gain profit more grow, below the case that worsens in environment of economy of current whole world especially, for future the challenge prepares, this is the measure \” that we carry in battalion 採 of the certainly will in developing a process goes.

This spokesman discloses, the manpower of Adidas group stabilized tenability 2009, global employee number adds up to more than 37, 000.

Cover according to American home, the headquarters that Reebok company sets in the Massachusetts already cut down the member of persons employed 100 much people, suffer an effect still have the other branch in the United States, Canada and latin america.

Hope of of one mind surmounts old rival to be able to bear or endure by right of Olympic Games impetus the Adidasi of the gram, the eager for quick success and instant benefit that is oneself pays price.

Be apart from short-lived victory not to pass one year, adidasi resembles however is drop into hell from heaven. The newest money newspaper of this company shows, in the half an year in the past, its net profit dropped compared to the same period 95% . And with suffer financial crisis to affect downhill Euramerican market is different, its issue in Chinese market is more thorny.

At the beginning of August, the website waits in 51job and hot line of Chinese invite applications for a job, appeared in succession first Adidasi the help wanted of the company, position sells commissioner) for goods in stock of Inventory Sales Specialist(, workplace is Shanghai, headquarters of division of A Di Da Sizhong state. The chief condition that this position describes is: Can according to different channel, basis real stock circumstance, make inventory of a year cut a plan.

Information of such invite applications for a job pays close attention to in what can not arouse a person at ordinary times, and in numerous channel business in succession large area low clears at hand goods in stock, somebody is exited, somebody closes down, have agency even flat do not go below the case that Adidasi handles pick up the goods, its meaning appears very not common.

More and more facts make clear, problem of goods in stock has let Adidasi enter a crisis in, degree lets his be controlled hard even, will be opposite its the two season after this year even the development of next year causes an effect.

Adidasiben should enable similar professional inventory earlier to manage a talent to come accurate anticipate produce can change. The autumn last year September orders goods on the meeting, the channel business that anticipates with Adidasi the market rises hopefully together people discovery, its current painful index and the amount of the agreement that take money that sign at the outset become direct ratio, from last year the fourth quarter begins, because the market was not achieved,anticipate, the money that agency takes more turned him body into the package that go up.

By force of management pressure, even a few agency disobey consultative refus because of lacking cash to aux would rather not pick up the goods. What adopt as a result of Adidasi and agency is half an year is booked, the means of COD, these did not carry according to the agreement, the total money of kinds or types of goods in Adidasi‘s storehouse is as high as keep long in stock even on 100 million RMBs.

“An agency stops in storehouse the kinds or types of goods of a quarter can have on 100 million payment for goods, if it insists to go pick up the goods, can have it is dangerous to close down. “ an agency that does not wish to disclose a full name tells “ weekly of the first finance and economics “ . Clear-cut even decision exits a few small agency this market.

“(Adidasi) market growth anticipated the brand last year more than 30% , agency is done not have so hopeful, both finally compromise comes 20% to 25% , according to this growth takes money. “ a vise general manager checks area of Sheng Daohe north “ weekly of the first finance and economics “ say. Get the better of path and 100 beautiful it is two A Di‘s biggest inside Da Siguo agency.

Much goods in stock already flowed to dealer cash reserve in a bank caused menace. 100 beautiful international (8.01, 0.13, 1.65%)(01880.HK)2008 money annual report is accused show, its 2008 money year goods in stock relatively 2007 money year increased nearly 100% , goods in stock occupies liquid assets by about 25% increase to nearly 44% , cash decreases by 5.21 billion yuan however reach 2.33 billion yuan. The business that is in this company is formed in, the income of 45.9% comes from the representative of pair of sports brands, among them 80% come from be able to bear or endure gram and Adidasi.

On July 30, 100 beautiful started in Shanghai large-scale check inventory activity, before this, to alleviate operation pressure, this group has been in closed store of 176 motion door first quarter.

Another big agency is gotten the better of think 100 beautiful exit this one domain completely unlikely, 100 beautiful groups have more than 1000 Adidasi inside brand shop, exit cost too big.

Of Adidasi medium or small agency Da Funi (the case of 00210.HK) is as similar as 100 beautiful groups, while it is owning its female shoe brand, also act as agent the business of athletic brand, will complement profit.

Of group of the Ni that amount to Fu advocate business Wu is Da Funi and shoe ark two masses brand, face 200 yuan of female shoes and market of 100 yuan of shoes respectively. Meanwhile, da Funi has 138 Adidasi in China shop, 28 are able to bear or endure gram shop.

Da Funi is in second half of the year began 2008 at hand a few be able to bear or endure inn makes over Keadidasimen other. This group tells “ weekly of the first finance and economics “ , have a brand oneself at its relatively, the business profit that cent of brand of this kind of sports sells is not high, former contributed a group about the sale of 81% , but profit contribution achieved 97%; motion brand to contribute very small gain only however, management profit margin has a brand less oneself at its.

He discloses, management profit margin of Didasi can maintain acting A normally in 8% to 11% , however 2008 second half of the year, management profit margin however already under 5% .

Accordingly, da Funi must consider such a series of strategy questions: Whether does athletic market return growth of meeting high speed? If meet, how long can you be hind resume high speed growth? Whether can be Da Funi propped up at that time? Act as agent otherwise be able to bear or endure gram and Adidasi‘s profit exceed very hard inside very long period have a brand oneself. Finally, da Funi decides to exit this market.

To Da Funi itself, this perhaps is a right decision. Because athletic brand market entered high speed dilate, it is excessive dilate even period, and small agency however not quite have an advantage.

Big agency and Adidasi‘s profit are consistent on general orientation. Although once sign,be made an appointment with hind, the management outstanding achievement of agency did not concern with Adidasi actually, but agency appears issue of overall goods in stock, this is of great importance also to Chinese market outstanding achievement of Adidasi.

After be being communicated through talking things over ceaselessly, adidasi decides and agency together, overshoot this crisis. Adidasi allows agency to open discount store, leave even in of valence inn all round. Get the better of added 78 discounts store in nearly a few months.

Meanwhile, when agency processing goods in stock arrives certain amount, adidasihui offers certain amount compensation. Because of processing goods in stock can call in only cash, when low to certain discount, often be unprofitable, this means Adidasi and agency to want to bear a loss jointly.

Consider the agency that exit to those, adidasi also is mixed in modificatory agreement exchange views exit mechanism respect to give support, although this means trival formalities.

1 2